This series is based on Lord Martanda Bhairava aka Khandoba, a reincarnation of Lord Shiva. The show is about Khandoba's courage, magnanimity and prowess. He is also fondly known as Malhar and worshiped across Maharashtra and beyond as the family deity of many. His devotees express their devotion by chanting aloud "Yelkot Yelkot Jai Malhar". The foremost center of Khandoba worship is Jejuri in Maharashtra and is thronged by huge devotees every year who visit to worship the Lord. Khandoba has been portrayed as a God of love, a Superpower and the symbol of excellence. He is portrayed as a super hero for the young generation.
—Zee Marathi