In an interview, S. David Acuff asked Bill Muir what went wrong with the 2011 "director's cut" version of the film that kept it from succeeding. The short version of Muir's answer is that it lacked a brand sufficient to attract enough film-goers to make the movie financially feasible to distribute. Earlier in the interview Bill Muir had mentioned that, at the end of editing, the movie was clearly targeting 6- to 13-year-olds. The biggest brand for that age group is Disney, which shuns Christian themes. An alternative to eliminating Christian references was to incorporate a wrap-around and elevate some of the movie's themes. Alex Kendrick had been successful in getting some Christian movies distributed, so Muir asked Kendrick to appear in the wrap-around, essentially making Kendrick the brand.
After being unable to arrange for a release of "The Lost Medallion" in 2010, Bill Muir took the 2011 version of the film on the U.S./Canada film festival circuit in 2011 to try to build buzz for the film. Film Festival screenings included the San Luis Obispo International Film Festival (March 5, 6, and 13 listing a 90-minute runtime in San Luis Obispo, California), the Orlando Film Festival (September 29 in Orlando, Florida), and the Heartland Film Festival (October 16 in Indianapolis, Indiana).
"Copyright ©2011 MeThinx Entertainment, LLC" is shown in the on-screen ending credits, but searching the United States Copyright Office records (copyright.gov/records) lists the Motion Picture copyright registered to MeThinx Entertainment 2013-02-04 (PAu003676508) with "Date of Creation" listed as 2012 and title "The Lost Medallion" and that 87 pages of music with the title "The Lost Medallion, The Adventures of Billy Stone" was also copyrighted 12/30/2008 to MeThinx Entertainment.
Both James Wong (Faleaka) and Jennifer Rhodes (Ms. Sally) appeared in the hit show "Charmed."