The video was released on January 30, 2012, on the Ello channel (YouTube).
Previously, the performer has already worked with Konstantin Meladze, who wrote for her the song "I will never forgive you" (2007).
The song contains a dance rhythm with a retro bias, ethnic samples with folk choral vocals in the spirit of Enigma or Era and "a couple of English words to complete the image".
This clip is a kind of portfolio, a commercial for the singer Polina Gagarina.
After the release of the composition, rumors appeared in the press about the romance of Meladze and Gagarina.