User reviews

Logorama is a simple satire but one that does well to capitulate almost a century of corporate culture. It's brought to life by segments of colorfully animated rotor-style 3D animation which punctuates the style of logos with cell-shading. The film's lack of a coherent story is in itself a nod to brainless blockbuster entertainment as it is filled with a number of over-the-top action movie nuances. In light of this, the short has some entertainment in the form of crude comedy and action, but this is all some-what diluted by the shear intended chaos of the film.

In the end, the film did a decent job of pointing a not-so subtle finger at the potential of social decline due to an inundation of consumer culture that feeds on the one thing it promotes.

In a city made completely of corporate logos and branding, two cops shoot the breeze until they spot a fugitive from justice and give chase leading to a cataclysmic conclusion.

Whether or not it is intended as a commentary on the nature of American "culture" (and I think it is), this is a remarkably well made short film that mixes clever ideas with a real understanding of the genre that they are using as a vehicle to their satire. To deal with the surface first – this film is very clever in the way it utilises brands and logos in every aspect of the world it creates. Not all of them will be recognisable but the design of them will make them unmistakable as brands even if the names escape you. It is startling how many you will recognise and, while some have complained that the film is little more than a game of "spot the brand", I did think that the high hit-rate was perhaps part of the point and it was a point well made.

If the film was only a cleverly use series of logos then perhaps this may have been a valid point, but the short goes onto to spoof American movies and culture by delivering all this in the middle of a high-octane crime thriller where everything goes up to 11 and, if it can be destroyed in glorious Technicolor, then it is. It gets this spot on and shows a real understanding of the genre. OK the Tarantino-esque chat is a little obvious but past this the direction and framing of the shots and "camera" movements could all be taken straight out of many blockbuster action movies – movies perhaps that are accused of product-placement with their cars, watches, drinks etc etc. In this way the film actually engages beyond "spot the logo" and "isn't America morally bankrupt?" because it delivers an exciting action short with plenty of movement and style.

I really was surprised by how enjoyable it was. I would have liked it to have had a bit more teeth in regards the satirical aspect to it but this part still did just about work for me. Beyond it though I can understand why some did see it as all style and logos because the logos are used really well and the style is genre-perfect. A very clever short film that deserves credit for not wallowing in the smartness of its idea or for being snide or acerbic in its commentary.

I honestly felt the Wallace and Gromit short would win, although I felt Logorama hit a lot of social buttons for me. A touch of Tarantino and the visual dreck of our Corporate world turned on its ear. It was base, and crude, and oh so American. This is a wonderful poke at the 'freedom fries' period of consumption in this glorious nation of visual icons constantly being force fed to anyone living in consumer society. Brilliant color,fast pacing,clever to the nth degree. Leave it to French artists to hold the mirror up for all of us to see. Some will not want to watch, and if they do may not get it. Not being trained in the cyber style of animation, I was very impressed with the short. Kinematograph was deserving of more than just a mention, but with 32 entries I can't imagine having to select from the field. Runaway was a lovely poke at society as well. If the animated shorts are available to you, run-don't walk - and experience all of them. 'I'm lovin' it' means much more for me now.

François Alaux, Hervé de Crécy and Ludovic Houplain apply an extensive use of symbolism in their short film Logorama (2009) to explore the realist idea of mass consumerism in a negative light. The characters, their surroundings, and every last object in the film are all anthropomorphised and become an embodiment of the persistent and unrelenting commercials we see in our everyday life. Far from being simply a chaotic incorporation of advertisements, Logorama is a witty and hyperbolic social commentary on the ubiquity of advertising and its energetic show of entrepreneurial images and metaphors make it a superb work of realism. By launching a barrage of countless brand logos at the viewer, Logorama makes us take notice of our solely consumerist generation. The choice of logos was decided by several different aspects. The heroes of the short, several Bibendi (or the Michelin Men), were chosen because of their perception as tough and being able to withstand hazards, it was also owing to their rotund appearance acting as a caricature of American policemen due to the long held notion of them being overweight. Ronald McDonald was chosen to be the villain because of the perception of clowns being fear-provoking; this is also an instance of major influencing the minor, as the Joker from Batman was part of the inspiration for this choice. One can easily see the contrasting characteristics of each company being incorporated into their characters; the Michelin Men who help with road hazards and ensure you make it on your way are shown in a better light than Ronald McDonald, the mascot for a company whose unhealthy and fatty food cause heart disease. Furthermore, by subverting the usual wholesome image of Ronald McDonald, the creators are emphasising the evils of commercialising and brand overuse. The menacingly ominous appearance of him at the end of the credits, after the viewer has seen him supposedly die, accentuates the idea of no escape from major companies and their icons; the indestructible symbols of the manufacturing supremacy; a very realist idea. Other, more trivial, characters were chosen for their graphic outward appearance such as Julius Pringles, the mascot for the Pringles potato snacks, being all the van drivers in the film as people associate them with moustaches. Mr Clean is portrayed as a flamboyantly camp stereotype, attributable to his appearance; the earring, the tight trousers, the muscular arms shown bulging through his tight white top and his shaved head. Other icons chosen include the Big Boy and Haribo mascots which do not fit the identity that their company and the general public have given them and have a completely different nature than the one they are associated with shown through their filthy language and misbehaviour. This is echoed in several of the other icons and works because of the viewers' knowledge of the companies they are known for, for instance the Esso girl smoking. By pitting corporations against one another, Logorama demonstrates how they are fighting off the competition; this is shown when Ronald McDonald destroys the Pizza Hut restaurant and when he is shown killing other logos such as Mr. Peanut or the Michelin man in a Maurice Binder barrel homage shot. This symbolism portrays a very real situation; this depiction of what these companies iconic logos will do to survive shows the desperate or harsh lengths the companies will go to in order to stay on top and bankrupt one another. By bouncing the companies off each other Logorama also shows the predicament of the onslaught of consumer culture feeding off one another and itself; an instance being when Ronald McDonald is flung from his Grease 2 bicycle when driving into a Weightwatchers sign. A company like Weightwatchers would have less demand without fast food restaurants like the one Ronald stands for. Next, the pace of the film is very rushed, with each key event taking seconds to happen, this can be seen to symbolise the speed of our everyday lives, the speed of commercial breaks on television, and the speed with which companies bring out new products and advertisements.

I am not a brand conscious person; for me, as long as the beverage tastes yummy, I don't care if Subway has made it or McDonalds. But for most people, brands do matter. A friend of mine won't wear shoes unless they are Reebok's or Nike's. My father bought an Apple I- Pad and an I-Touch for the family. I myself, though not too fastidious about brands, prefer buying Playstations rather X-box or Wii. For the corporate sectors, having a brand-name gives them an edge over others. In India, after all these years, Parle G remains extremely reasonable and popular among biscuits because of the homely brand name. I love 'Dark Fantasy' biscuits over 'Hide N' Seek' ones, but the latter is more recognized in the market. Horlicks noodles are tastier than Maggi noodles, I feel but my sister refuses to touch anything but Maggi. In short, Brand is Grand.

On the first viewing, many would be disoriented by the hype that Logorama has received. Even I was bemused, since the short is profane, violent, dispassionate and also a bit sexist. Pringles Hot and Sweet taps the Esso lady's butt and also passes crude remarks in the beginning. Ronald is a completely berserk Joker meets Alex from Clockwork Orange. Mr. Clean has been reduced to an effeminate zoo-keeper, while the famed Leo the Lion has been reduced to a big p***y. But I made a mistake of watching this right after reviewing Geri's Game, a luminous Pixar effort. Now you get why I was not crazy for this the first time. But watching it again today, I got an entirely different perception of the movie. Logorama was not made to sermonize, it was created to entertain and acknowledge the supremacy and influence of brands over modern man.

USA is probably more loaded with brands considering the market economy that it has adopted. The film is over-loaded with brands, with brand names on animals, apples, birds, buildings, cars, CDs, earthquake cracks, guns, hats, human beings, hoardings, motorbikes, roads, signage, tiles, tables, walkie-talkies, windows and even Orange juice! The principal characters include two puffy, fast-food loving officers, a nefarious Ronald McDonald, an Esso waitress and two bratty kids. The officers are to apprehend Ronald McDonald, who is an inveterate criminal who causes collateral damage to the city.

The animation is well-defined, with special attention paid only to the characters and things that matter, just like an advertisement. Some would complain that the environment is shoddily done, but Logorama does not intend to be Pixar; its only intention is to satirize the modernized society. Ronald is the most clearly drawn character, with dark and menacing eyes and voice and a foul, impulsive behavior. The two snotty children are spoilt, impish and materialistic, mooning in front of the lion and using cuss words. Much like the children of today. When one of the guys lies on the grass with the lady after an adventure, I thought it would have been a good idea to hand him a hand-held console to show how indifferent and self-involved today's children are.

The two fat officers begin a random conversation about zoos, thus linking the two children with the story. One of the officers sounds like Morgan Freeman from Nurse Betty or Samuel Jackson from Pulp Fiction and the other like John Travolta from PF, except these are cops. When the second cop goes to buy a snack and look at all the available options, there's a 'Yum!' sign behind the cop as his mouth waters. There are various other innovative ad references, including the surprising Nickelodeon logo, the hard-to-notice Xbox logo and the wittily used Viao logo.

The plot itself is cheesy and reminiscent of a 80s exploitation film, with the vulgar tone, the inane lines, the potty humor and the objectification of women by Pringles men! But everything adds to the zaniness that this movie is. The mindless action and the deus ex machina both are great references to the current fad among many teenagers, who have no liking for meaningful films.

The music in the film has probably been inspired by Stanley Kubrick's Dr Strangelove and is very mild and intentionally paradoxical compared to the rest of the film. It may be a reference to those goody-goody ads and films showing how perfect everyone's life is.

Logorama is a cogent short effectively conveyed in its convenient sixteen minutes. Just one advice- do not go for this after watching a Pixar film, or you'll be shocked and offended! My rating: 8.5/10

An interesting concept of mixing animation with political satire , so interesting in fact that it won an Oscar as best animated short and has come in for a lot of praise on this page . It's good but perhaps not as good as many people are claiming . The problem I had the novelty of having a cityscape composed of American corporate logos is a good one but beyond that there's absolutely no other reason for it to exist and the film doesn't seem to know what to do with the concept except to let the audience shout out " Hey I know that reference " It is of course a French animated short and it was the French themselves who invented post modernist cinematic culture so you're able to pick it the references that the two cops are channeling a certain sequence from PULP FICTION and that the crazy villain is based on Andy Robinson's Scorpio from DIRTY HARRY . There might also be a comment there about product placement but if it's the fact that everything has corporate logo then it's far too overdone to be effective satire . Perhaps one could also have wished to have seen it in the original tongue as it might have missed something in translation

LOGORAMA brings to life a world built out of familiar logos. Hundreds of logos and mascots are used, and they include examples from software companies, shopping centers, restaurants, sports teams, movies, and any number of other products, agencies, and corporations. It's a lot of fun watching all of these familiar logos used so creatively. They fill the screen and zip by without calling attention to themselves. Watching LOGORAMA is like a game of "How Many Logos Can You Name?" To fully appreciate this animated short, one needs to freeze-frame each part and check out all the details.

I cannot imagine how much work it must have been filling this virtual city with all of those brands. Each logo fits in in some logical way. Boxy logos, for example, are often used as buildings, while pedestrians are made from the yellow AOL Instant Messenger guy or the Bic pen guy. Cops are Michelin men. The zoo includes the MGM lion and the Linux penguin. Hundreds and hundreds of everyday logos are used and they are used so cleverly that it nearly boggles the mind. As new logos reveal themselves, the viewer is awestruck. "Aw, man! No way!"

It's that cool.

The plot is secondary, but includes chase scenes, gunfire, and natural disasters. It's action-packed. The dialogue is laced with profanity and the cartoon has a mature (PG-13?) edge.

LOGORAMA doesn't seem to have any deep symbolic meaning. It's just a fun way to kind of comment on how many different corporate logos people are familiar with nowadays. Our everyday lives are flooded with these images on TV, in newspaper ads, on the street, etc. This film takes these well-known images and has fun with them.

I think it's great fun to see all of the familiar logos and images, but the profanity seems a little unnecessary and off-putting and the low-budget voice cast could be better. (Just my opinion.) Still the visual experience is well worth it and the details in this short warrant repeat viewings and freeze-frame inspection.

How many logos can YOU name?

'Logorama' is an Oscar-winning short comedy that cleverly satirizes extreme corporate-and-consumerism by creating a universe built upon various logos and products and inserting within this universe a largely parodic action-movie-plot. It all leads to disaster and catastrophe and has a largely cynical smile on its lips throughout, sarcastically shoving in the viewer's face dozens upon dozens of consumerist products and logos that are inserted into the film in all sorts of clever little ways. Technically, it isn't perfect (the voice acting is mostly at least okay, but for some reason its recording doesn't exactly always fit the environment of the film, it definitely sounds like it was recorded separately, which a lot of animated films are able to disguise, if any of what I just said makes any sense), but the animation very well fits the story, style, and concept, and the writing is witty and hilarious. It's so entertaining the flaws are almost completely overshadowed and what lies before us is a superb satirical comedy that only runs at around 17 minutes.

2009's winner of Best Animated Short is a biting satire on crass consumerism. H5's "Logorama" depicts a city - probably LA - that is essentially one giant product placement. Every object in the city is either a corporate logo or a corporate mascot. So when a high-speed chase (for Ronald McDonald) starts, it's up to all the representations of commercialism to help stop the guy. The short reminded me of Ridley Scott's "Blade Runner" (in the sense that there's nothing but advertising everywhere) and Mike Judge's "Idiocracy" (wherein the world is full of stupid people and the stars on the US flag are replaced with the Carl's Jr. logo). There was also a hint of John Carpenter's "They Live" (in which a man discovers a pair of sunglasses that enable him to see the true messages of commercialism). But more than anything, it's a clever cartoon, reminding the viewer of how commercialism inundates our lives every day.

Worth seeing.

After about two minutes of this, I was starting to look out for which logos weren't there. To be fair, it takes aan even swipe at the global branding industry and not just the American one, but that doesn't really do much to alleviate the repetitiveness of the project - even if a police chase is introduced to liven things up; there's some flirting that "only tickles for a little while", and we even have an earthquake. The writers needed to remember that just because you swear a lot, it doesn't make it funny and I was a bored with this quite early. It is cleverly structured and quickly paced, effectively reminding us of just how pervasive advertising and marketing are in our culture, and the sight of Ronald McDonald with an Uzi 9mm does raise a smile but otherwise it's a noisy nothing special, I'm afraid, that's far too long and labours it's point. I know - Starfleet Command isn't there....

That pretty much wraps it up: "All action, All fun" This is the kind of film you should watch if you really want to have 15 minutes silly sarcastic boy-toy fun. Lots of action, wild animals, guns, fast cars, some rude boys and lots of explosions (rush hour, rambo, cops styled) in a world fully made out of logos.

You wont learn any positive message in any way, maybe no message at all. Its just a cool action/persecution story with extremely funny animations, but then you might just spend 15 min on an entertaining story than wasting 1.4hrs in an ultra positive badly forced like Pixar's Up.

Then, even if you don't like it you would have wasted that much time

It's clear to see a lot of thought was put into making this film, like a photography company logos being used as a scope. I'm really into brands and corporate identity and it was great to see all my favourite companies included somehow. The story did kind of take a radical turn but it was entertaining throughout, I just wish it was longer!

I'm not sure how I came across film but I'm happy I did. The plot opens up a familiar but strange world to the viewer. Its use bright colour creates a level of juvenile cartoon but its very much an adult film with its explicit content.

The writer does a great job of changing mascots aimed for good behaviour in our real world to bad rebellious protagonist in this world. Pay close attention to characters like Ronald McDonald and the Haribo Kid.

I am always overwhelmed by the incredible talents of some of the animators I've watch this last year. This feature is in a class by itself. It is the logical extension of product placement. Ronald McDonald is the evil criminal which is funny in and of itself. But the creation of a world where you can't go five feet without a corporate representation. I will not attempt to explain. If you've never seen this, it is amazing.

In a world where everything is made out of logos, the McDonald's clown steals a truck full of weapons and is being followed by Michelin officers. But just after he takes hostages and injures civilians, a major earthquake strikes their city bringing chaos and destruction. It's not much of a story but the way they made that world full of logos is as impressive as it is funny. I really liked their idea and the way it was presented through its action sequences but the plot itself was disappointing. Still, it's pretty good for a quarter hour full of logos!

Logorama is a homage to american cinema and culture combined with violence, comedy, vulgar language and sex.

A whole new experience for marketers and film goers.

It's no mean feat incorporating all those different logos, essentially laborious fruits of graphic design artists, giving those creations their proverbial 15 minutes by creating this hodgepodge that pays homage to the Hollywood staple of action-adventure romp, cop-buddy movies, and most of all, those disaster flicks that depicts a series of misfortunes that hit a fictionalized version of Tinseltown all happening in a span of a day with a pair of bungling Michelin mascots seen covering their police beat.

Though this 2D animation can be considered rough on the edges, it befits the aesthetic conceit of making it look like a collage awash with pop culture images with a soundtrack and musical score that succinctly captures the broad array of moods explored throughout. It is a severely violent animated catastro-vaganza that's never short on both visual and ironic humor.

All flash, not much substance; a sort of an inbred love-child of pop and postmodernist art. This 16-minute-plus film addresses the disdain felts towards the by-products of American brand of capitalism, everything that can be considered as unhealthy, garish, flamboyant, and ostentatious, and who better tackle that than the French, the people who pride themselves as having introduced the cinematic medium to the world. And by using Los Angeles as the setting for the film, home of the most prominent cinema and television industry in the whole world and dumping all those global capitalist brands and appropriated corporate mascots such as the ubiquitous McDonald's clown embodying the angst of somebody who feels more and more estranged by the fast pace of the ever-expanding universe he's in, it accomplishes in becoming a sheer escapist fantasy that's ridicules something, but it's certain that no one can ever feel slighted by such a gesture.

My rating: A-flat.

This Oscar nominated short animation is about an American city composed of logos, that gets destroyed in a chaos of man-made and natural disasters.

"Logorama" may be viewed as innovative and entertaining as it incorporates so many brands and logos in the film. it may help to connect with the viewers as people and backgrounds are already familiar. However, I argue that "Logorama" could be a vehicle marketing, serving to advertise hundreds of brands in a space of 16 minutes. Most of the logos are on the screen for no apparent reason, and adds no storyline or depth to the plot. The logos are there just for the sake of being there. The inundation of unsubtle product placement and in your face advertising makes me wonder whether artistic merits are still prevalent in the short. I am hesitant to praise this short in a positive manner.