Since the Toronto International Film Festival traditionally showcased a Canadian movie during its Opening Night Gala, this Canadian movie was chosen to be screened at the September 9, 2010 opening night. However, the reaction from the audience and critics was so overwhelmingly negative, that not only is the movie considered one of the biggest embarrassments ever for the festival, it got the festival's organizers to rethink the policy of always opening the festival with a Canadian movie.
Despite getting a theatrical release in Canada as wide as typical Hollywood blockbusters get in the country, the movie was a huge failure at the box office. Producer/writer/director Michael McGowan later said he was "devastated" by the Canadian public's rejection of the movie, and theorized that the very low turnout may have been because hockey fans didn't want to see a musical, and fans of musicals didn't want to see hockey.
Genevieve Kang's debut.