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Nothing Lasts Forever

  • 2022
  • 1h 27m
IMDb RATING
7.1/10
1.1K
YOUR RATING
Nothing Lasts Forever (2022)
Can you tell the real thing from a fake? What if the difference no longer matters? The DeBeers diamond cartel cornered the market on eternal love with "A diamond is forever," but now a wave of undetectable synthetic diamonds has flooded global gem markets, threatening to expose the artifice that props up a multi-billion dollar industry. Interviewing diamond merchants, DeBeers executives, auctioneers, gemologists, designers, investigators and scientists, this film explores one of the most beautiful lies ever told.
Play trailer1:15
2 Videos
5 Photos
Documentary

Illusions and reality merge, where authenticity and imagination overlap, and questions arise about the value we place on the goods around us.Illusions and reality merge, where authenticity and imagination overlap, and questions arise about the value we place on the goods around us.Illusions and reality merge, where authenticity and imagination overlap, and questions arise about the value we place on the goods around us.

  • Director
    • Jason Kohn
  • Stars
    • Dusan Simic
    • Martin Rapaport
    • Aja Raden
  • See production info at IMDbPro
  • IMDb RATING
    7.1/10
    1.1K
    YOUR RATING
    • Director
      • Jason Kohn
    • Stars
      • Dusan Simic
      • Martin Rapaport
      • Aja Raden
    • 13User reviews
    • 18Critic reviews
    • 75Metascore
  • See production info at IMDbPro
    • Awards
      • 3 wins & 4 nominations total

    Videos2

    Official Trailer
    Trailer 1:15
    Official Trailer
    Trailer
    Video 1:16
    Trailer
    Trailer
    Video 1:16
    Trailer

    Photos4

    View Poster
    View Poster
    View Poster
    View Poster

    Top cast8

    Edit
    Dusan Simic
    • Self
    Martin Rapaport
    • Self
    Aja Raden
    • Self
    Tehmasp Printer
    • Self
    Stephen Lussier
    • Self
    John Janik
    • Self
    Melvyn Thomas
    • Self
    Chandu Sheta
    • Self
    • Director
      • Jason Kohn
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews13

    7.11K
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    Featured reviews

    8fx_rousselot

    Great characters, except one

    Great characters. Great conflicting views between the old and new world. The first half is particularly interesting. And the journey of one character, arguably the main one, which including a Uber driver gig, is also extremely interesting to follow.

    But the designer/scientist/historian/writer hate so much De Beers that she managed to make them sympathetic. She is completely counterproductive and you end up doubting what she's saying.

    I'm not sure if it was deliberate by the production to keep her to weaken the "synthetic" side but her interventions are the only weak points in the documentary.
    6suprroo

    Well made production, but gets nowhere

    It's a documentary about the industry of diamonds and the threat of synthetic diamonds being mixed with natural diamonds.

    Briefly shows De Beers as the company that created the market for diamonds, and the mais driver of pricing.

    It fails into investigate anything really documentary about the illusion being talked about.

    Doesn't peak into the courtain properly. It's mainly well directed interviews.

    The rythm it's adequate, has some fun to the text.

    Amazing soundtrack, the interviews are interesting and engaging. Top notch production. But has nothing in the end, no conclusion, nothing really worth it. It just suddenly ends.
    10rrwalton

    Worth the watch!

    I consume quite a lot of documentaries, they have always been one of my favorite genres in film.

    I see that the other ratings seem to be a bit 'all over the place', so I wanted to drop a few quick words about this one.

    Going in, already a bit familiar with the subject matter, I found this documentary to be fascinating. I wasn't bored for even one minute. I learned a few things that I had not known before.

    The different personalities and perspectives were interesting, to say the least. I enjoyed some more than others, to be sure.

    I believe my very favorite person in the whole film was the only woman to play a large part. She was clever, highly intelligent, with a very dry sense of humor. I often found myself laughing out loud. She's most certainly a woman I would enjoy sharing a meal with.

    Give this one a chance, if it isn't for you in the first 10 minutes... go on to something else.

    🌸
    4mohitpagaria

    Misrepresentation

    Nothing conclusive Only confusing Most of them are half information.

    Jewelry designer was super confused she had no clue what she want to convey.

    Over dramatic.

    Overemphasize on "illusion" because most of top business are illusions.

    Most often when you purchase an original painting you pick it because it has some meaning to you. Placing it and seeing it in your space gives you a feeling of comfort. Original Paintings refresh your spirit. Looking at an original painting can be a gift of daily inspiration.

    There is no comparison in both the business, but just to say Natural diamond is a illusion business its just not right.
    8ops-52535

    can you see me...?

    Is the real big issue here, or can you differ between a real natural gemstone or a synthetic one. We are talking about a trillion dollar industry here, the diamond trade, with a premier league of true diamond retailers that moderates the market for all its worth, hiding away diamonds when prices get too low, so that the price for the little gem too rise again. A true crooked business all over the fiddle.

    So synthetic diamonds are the grumpy old mans friend. Cause they look the same, weighs the same but cost 1/10 of the natural stones, so my grumpy old spouce may have one or two in her life time cause its price fits the size of my moneywallet better...

    so its a documentary about the truth of everything about gemstones, thank god that gold cant be synthesized yet, and the war between the crooks and the other crooks that wants to crush or crash the markets, and the mediators trying to find a rosetta device that can tell the difference between a love diamond or a dantes diamond made in the core of hell.

    An interesting documentary, i do not sympathize with none of them cause they are all greedy anyway, but the story about the diamond business are well told, just lacks a proper finale.have a look and youll understand what i mean.

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    FAQ14

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    Details

    Edit
    • Release date
      • February 10, 2023 (United Kingdom)
    • Country of origin
      • United States
    • Official sites
      • SHOWTIME
      • SHOWTIME
    • Language
      • English
    • Also known as
      • Elmas Gerçeği
    • Production companies
      • Kilo Films
      • Mighty Engine
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      • 1h 27m(87 min)
    • Color
      • Color
    • Aspect ratio
      • 2.35 : 1

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