Clara Amfo meets the nine brand owners who have been handpicked by R&B star and judge Miguel. The first challenge is to design a garment and display that tells their brand story.
The eight creatives return to the Hub to continue the battle for the contract with a streetwear mega-retailer. Judge Miguel is joined by Ella Eyre to decide who stays in the competition and who leaves today.
The 7 remaining creatives hit the skate park to prove that their brand can appeal to a variety of subcultures. Then, in the Individual Challenge they customise trainers in the image of their own brands.
The remaining creatives aim to show head judge Miguel they can use hype stunts to build a bigger customer base. The first challenge sees them harness the power of social media. The second sees them hold hype events at The Hub.
