White Hot: The Rise & Fall of Abercrombie & Fitch

Start your own brand or wear another. The time spent interviewing, court appeals, etc.. you could of all got together and made some brain storming on creating a brand to reach your ideal demographic and employing your « ideal look ». Compete against the brand you find unjust and let the customer determine your success. And Calvin Klein, Ralph Lauren, etc... they were any different ??? I am not blond, nor American. Their store perfume gave me a headache every time. I still say bravo to A&F for creating a brilliant successful brand. Can you do that?

Love the people complaining about cancel culture who come here to leave a 1-star review and whine.

If people don't get why the doc targets this shop an not another it's pretty simple: they were very popular, they discriminated way more than other shops, there's proof of the discrimination, they got sued and had to settle, their brand became tacky and never recovered.

Dei: how dare you hire people based on what they look like. Solution, hire people based on what they look like... because skin color matters, but it's not suppose to, unless it's for dei...

Is fubu still a thing? Did white people work there?

Could have been a good, interesting story about a company that skyrocketed and the culture that propelled it.

Instead it was just more woke anti-white rhetoric.

This wasn't the best documentary I've ever seen, but it was interesting. All the people reviewing it on here saying how whining is annoying and don't get so offended, blah blah- are doing the same thing by writing dumb reviews. You can't discriminate against people as an employer. What they did was wrong, period. It's not okay to discriminate against looks, race, etc. And the sexual assaults? Even worse! They could've dived deeper into that aspect. It was a garbage company who only wanted hot white people to work for them. To all the offended right wing whiny hypocrites reviewing- thanks for the good laugh lol.

Top down this is just a lesson in demographic marketing that exists even if it is offensive, being woke and pressing on one company doesn't make a movie about it, and it isn't really even the rise and fall it is mostly rise and wokeness. Right? Wrong? Doesn't matter it happens because it's all about the corporate bottom dollar. I mean this stuff happens to ANY demographically targeted brand. Should we pick Against All Odds and their urban targeted clothing? Should we pick Sears for targeting men with Craftsman because there was no Craftswoman? Pac Sun? Ron Jon? Is an upscale store considered to be forcing out the poors? Someone will always be offended. Supposedly non discriminatory hiring won't help. A white wino and a well dressed black guy walk into a suit store applying for a job the black guy would get hired. A preppy computer nerd doesn't usually turn up at a Cabela's gun counter. Is it necessarily legal? No. But it's not an exclusive Abercrombie & Fitch issue and didn't need a movie. It's not even the reason brands like A&F fall, people move to new brands because it gets old.