El Rancho Hotel, is a historic hotel built by the brother of Hollywood director D.W. Griffith. It housed many famous actors of the old westerns, like John Wayne, during filming. It's located on old U.S. Route 66 in Gallup, New Mexico.
The tag line is taken from a book from 1963 titled The Power Of Your Subconscious Mind by Joseph Murphy, who lived from 1898 to 1981 and was a New Thought minister, ordained in Divine Science and Religious Science. He held a doctorate in psychology.