You might not know his name, but you know Joe Caroff's work: iconic movie logos including West Side Story, 007, Manhattan and A Hard Day's Night. He also created corporate logos for ABC News, ABC Olympics, Orion Pictures and others. It's a true American success story - from growing up in The Great Depression and shipping out during WWII to marrying the gal of his dreams and quietly creating a body of work that is ingrained in global Pop Culture. The documentary includes exclusive interviews with 101-year-old Joe, his wife Phyllis, legendary movie executive/producer Mike Medavoy and leading Hollywood poster artist Dan Chapman. By Design: The Joe Caroff Story is directed by Mark Cerulli, produced by Cerulli and Paul C. Rosen who also edited the film.
—Mark Cerulli