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Launching HARD KNOCK TV in 2005, Nick Huff Barili, a veteran in the entertainment industry, recognized the need for credible in-depth coverage of Hip Hop culture and the emergence of new media. In 2006 Hard Knock TV became the FIRST Hip Hop show to create original content for Youtube. Hard Knock TV's Youtube channel has over 100 million views and 170 thousand subscribers, featuring some of the most viewed video interviews for some of today's stars such as Pharrell, Outkast, Wu-Tang, Common, Public Enemy, Kendrick Lamar, J Cole, ASAP Rocky, Logic, Jessie Reyez, Childish Gambino, Saweetie and Cordae.

In 2019 Nick launched Hard Knock TV Latino to showcase in-depth conversations (in Spanish and English) with Latino talent including J Balvin, Nicky Jam, Residente, Nicki Nicole, C Tangana, Bizarrap, Sech, Snow Tha Product, Cypress Hill, Farina and many more.

Being at the forefront of the video new media wave, Hard Knock TV has developed into a premier multi-platform video production and entertainment company, focusing on music, culture, sports and lifestyle. With thousands of hours of original programming being produced, aggregated, and distributed worldwide, Hard Knock TV has established itself as the go-to destination for original in-depth entertainment content. Delving into both the mainstream and underground world, Hard Knock TV digs beneath the surface for thought provoking content. Hard Knock's discerning and independent editorial voice, has earned a reputation in the entertainment industry as being the "Curators of Fresh".

Hard Knock TV lives up to the motto "Curators of Fresh" because of their unparalleled track record for being the first to discover emerging trends and talent on the rise to super-stardom. Nick has had the opportunity to interview and expose new artists to a large audience, often before they become household names providing audiences with their first in-depth good look at some of today's brightest talent.

André 3000, Cordae, Pharrell Williams, Nipsey Hussle, J. Cole, Kendrick Lamar, Mac Miller, and Nick Barili in Hard Knock TV (2005)

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