On the surface, this doc charts the viral popularity of Kai, but really it's about the insidious, predatory nature of parasites who deliberately ignored his VERY obvious mental illness to exploit him for their own gain. The warning signs were there from the minute the cameras started rolling - this is a deeply unwell young man who seems unable to parse reality from delusion, and his story inevitably ends in violence. But hey, he gets clicks so the Kardashian producers want to give him a reality TV show. He looks uncomfortable, like a caged animal in a zoo, but I want a selfie to show my friends. Most of the interviews are industry people detailing the various ways they tried to profit off of him while ignoring glaringly obvious red flags, with few if any showing remorse or even self-awareness. This doc also borders on exploitative, but it has value as a satire of our celebrity-obsessed culture and flippant attitude towards mental illness. I'm just not sure that was the goal.