The concept for this parody spec commercial came to director/producer Hans Hernke while on his Honeymoon with his wife Lisa Hernke in Hawaii. The bus tour along the beach side was inspiration for him to write a short story about Captain Jack on a search for a treasure chest that contained bottles of ice cold Coke in it.
This parody contains at least one unique homage from each of the films as a nod to the Jack Sparrow character.