Execs took part in Netflix showcase panel at Mia Market in Rome.
Netflix VP content for Italy Eleonora ‘Tinny’ Andreatta says she is looking for content that goes beyond the stereotypes about the country that were formed by the success of Italian cinema in the 1960s.
“The biggest challenge we have nowadays is to overcome the big success that Italy had in the 1960s that created some stereotypes about our country. It was so huge,” Andreatta said on a panel at Mia Market in Rome.
“Now the ambition is to relaunch a more modern, more acutal, more true, more out of stereotype image of Italy.
Netflix VP content for Italy Eleonora ‘Tinny’ Andreatta says she is looking for content that goes beyond the stereotypes about the country that were formed by the success of Italian cinema in the 1960s.
“The biggest challenge we have nowadays is to overcome the big success that Italy had in the 1960s that created some stereotypes about our country. It was so huge,” Andreatta said on a panel at Mia Market in Rome.
“Now the ambition is to relaunch a more modern, more acutal, more true, more out of stereotype image of Italy.
- 10/13/2023
- by Tim Dams
- ScreenDaily
Exec says she is after ‘modern’ and ‘out of stereotype’ content about Italy.
Netflix VP content for Italy Eleonora ‘Tinny’ Andreatta says she is looking for content that goes beyond the stereotypes about the country that were formed by the success of Italian cinema in the 1960s.
“The biggest challenge we have nowadays is to overcome the big success that Italy had in the 1960s that created some stereotypes about our country. It was so huge,” Andreatta said on a panel at Mia Market in Rome.
“Now the ambition is to relaunch a more modern, more acutal, more true, more...
Netflix VP content for Italy Eleonora ‘Tinny’ Andreatta says she is looking for content that goes beyond the stereotypes about the country that were formed by the success of Italian cinema in the 1960s.
“The biggest challenge we have nowadays is to overcome the big success that Italy had in the 1960s that created some stereotypes about our country. It was so huge,” Andreatta said on a panel at Mia Market in Rome.
“Now the ambition is to relaunch a more modern, more acutal, more true, more...
- 10/13/2023
- by Tim Dams
- ScreenDaily
“Hollywood should be jealous of what Spain is doing and our facilities allow for this,” Netflix Spain and Portugal boss Diego Ávalos proclaimed today.
Ávalos talked up the stunt work and set design on shows such as Netflix smash Money Heist on a panel of the streamer’s execs at the Mia Market, explaining that sound stages have doubled to 10 since last year and there is a post-production facility with “state-of-the-art technology that is leveraged by Netflix around the world.”
“In Money Heist there is a big museum explosion and that was a set built entirely to last two minutes before it exploded,” he added. “We have built sets that I would argue are above anything you have seen in Hollywood.”
Other nations are also jumping aboard these facilities, he added, flagging the likes of UK series Kaos shooting in Spain.
Speaking on a Mia panel yesterday, Mediawan boss Elisabeth...
Ávalos talked up the stunt work and set design on shows such as Netflix smash Money Heist on a panel of the streamer’s execs at the Mia Market, explaining that sound stages have doubled to 10 since last year and there is a post-production facility with “state-of-the-art technology that is leveraged by Netflix around the world.”
“In Money Heist there is a big museum explosion and that was a set built entirely to last two minutes before it exploded,” he added. “We have built sets that I would argue are above anything you have seen in Hollywood.”
Other nations are also jumping aboard these facilities, he added, flagging the likes of UK series Kaos shooting in Spain.
Speaking on a Mia panel yesterday, Mediawan boss Elisabeth...
- 10/12/2023
- by Max Goldbart
- Deadline Film + TV
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