Brandy Hellville & the Cult of Fast Fashion

There wasn't a need for this. Clothes are cheap and disposable but everyone in this is or was totally on board for it. Until they weren't a part of it.

This wants to be "White Hot: Abercrombie" from two years ago so bad you can taste it.

Old guys make tasteless and wildly inappropriate jokes on a private text chain- shocking to no one.

People are hired and fired based on surface level appearance- live by the sword die by the sword.

This is a faux doc for the self obsessed that parades out a pastiche of green concern for the earth, or something. None of these people care even a little bit.

Nothing new and nothing even remotely surprising to be had here.

To sum up it's very, very, boring...

This isn't really about Brandy Melville and there isn't any investigation or journalism.

It was clever, in a morally corrupt kind of way to use the positive Brandy Melville Brand to promote a film that is negative about Brandy Melville. This method show the depth of personality of the director/authors. I'm sad for their parents.

To be generous this is a super boring waste of time. It drones on repeating itself over and over and over again...

The movie can be summed up in 4 words: Retail consumption is bad.

Imagine making the most generic and thoughtless statements like everything potentially bad about clothing, business, and teenagers. Said in a sad boring un thought-provoking mentally corrupt kind of way.

To be completely honest, there was nothing much of substance here. The exposé failed to really expose anything that hasn't already been said on youtube. I mean really, it felt almost like they'd just watched a youtube video and threw it together particularly when the subplot (an overall criticism of fast fashion and consumerism) felt detached from the brandy section in any way other then the fact brandy is fast fashion. I also felt that they glossed over a lot of details they could have further analysed such as the whole apartment saga and the fact the owner is allegedly a p***phile. Overall a half baked documentary.

I've only heard of Brandy Melville in discussions of past fashion trends... but I always love a good documentary.

I think this documentary covered all that it needed to, but still fell a bit flat for me. I understood the hype sustained by teenage girls, the strangely predatory business practices that went unnoticed, the casual racism... but it was all "tell" and very little "show." Maybe it was just not possible, but I think lots of more interesting incidents could be found via social media where people regularly "expose" others, such as Tiktok. You're telling me there were no recorded incidents of discrimination/bad attitude from sales reps/etc anywhere???

Obviously those who worked closely for this brand are still suffering the repercussions of that, and I'm not aiming to minimize, but I don't think this film conveyed the impact well enough. Overall an interesting watch, but no re-watch value here in my opinion.

When they show the Toronto store opening in 2012 was that Dustin Milligan announcing the opening? He's not in the credits, looks a lot like him but the cast list isn't complete.

This was very informative and eye-opening, hopefully people will watch and see what happens to "Fast Fashion" clothing, how the young women were treated and how the trend of their clothing to make the average woman think that they are supposed to be "one-size-fits-all" in our society because this is so harmful to anyone's mindset but more so for teenage girls. Companies like this need to be responsible, respectable and culturally aware.