Brandy Hellville & the Cult of Fast Fashion

When they show the Toronto store opening in 2012 was that Dustin Milligan announcing the opening? He's not in the credits, looks a lot like him but the cast list isn't complete.

This was very informative and eye-opening, hopefully people will watch and see what happens to "Fast Fashion" clothing, how the young women were treated and how the trend of their clothing to make the average woman think that they are supposed to be "one-size-fits-all" in our society because this is so harmful to anyone's mindset but more so for teenage girls. Companies like this need to be responsible, respectable and culturally aware.

The negative reviews are over the top. I found this to be an insightful documentary. I'm glad they didn't censure or coach any of the girls who were interviewed... they were fully themselves. Any complaints that the girls were annoying... is honestly stupid to say here in a review. That's your personal opinion about real people who were not scripted... this is not a fictional movie. This is about a fairly controversial clothing brand that's geared toward teenage girls... not about underpaid librarians or something... Get a grip.

I very much appreciated and enjoyed this documentary. I had no idea about Brandy Melville previously. I will gladly discourage my niece from ever shopping there, too. The CEO is a toxic pig.

I've only heard of Brandy Melville in discussions of past fashion trends... but I always love a good documentary.

I think this documentary covered all that it needed to, but still fell a bit flat for me. I understood the hype sustained by teenage girls, the strangely predatory business practices that went unnoticed, the casual racism... but it was all "tell" and very little "show." Maybe it was just not possible, but I think lots of more interesting incidents could be found via social media where people regularly "expose" others, such as Tiktok. You're telling me there were no recorded incidents of discrimination/bad attitude from sales reps/etc anywhere???

Obviously those who worked closely for this brand are still suffering the repercussions of that, and I'm not aiming to minimize, but I don't think this film conveyed the impact well enough. Overall an interesting watch, but no re-watch value here in my opinion.

I don't usually write reviews on here, but as a father with teenage daughters, this felt important. A lot of reviews on here are complaining about nonsense. This is an eye opening documentary. Everyone needs to see this to understand that the price of the clothes that we wear is so much more than what's on the price tag.

This should be required viewing for all teenagers. As a high school teacher, I have seen firsthand how detrimental the mentalities that fast fashion push are to our young people. This is important filmmaking.

The pacing is compelling, the interviews are enlightening, and the overall message is everything a documentary should be: sobering and ultimately helpful.

Do yourself a favor and watch.

~*INCLUSIVITY! BODY POSITIVE! NO SHAME GAME!*~

I should have known. Except I don't have preteen/teen girls, so the brand has flown under the radar for me. Never heard of them, never have seen a brick and mortar store front, seen an ad, nothing. So I was initially intrigued by a doc about a clothing brand and came in, open mind, ready to view.

Despite the insane number of negative reviews, I still wanted to give it a fair chance- and I usually will casually see what kind of a rating something gets before viewing- not because I will/won't watch, but I try and temper expectations.

Started off with a bad taste immediately. These girls/women seems so obtuse- like they're paid stans for the brand. Yammering and stammering, tripping all over each other to gush all over this brand and practically wax philosophical on it. So I get it- you want the viewer immediately smacked in the face with the feeling of cultish, syndromic programming. Then in swoops the 'journalist'. Just in case you are one of the cult members, or maybe you think 'huh this brand is cute, looks affordable and seems like my kinda vibe, she's here to tell you they ARE NOT politically correct and their target audience is unfair!!

I'll let you in on a few secrets and hopefully future filmmakers are paying attention: most people are absolutely disgusted with 'cancel culture' and are now going out of their way to support decent companies/people who do nothing wrong but for some reason, some of the people in the outrage mob were offended. So this machine starts to roll along, except now it's getting incredibly cumbersome. What used to evoke fear and cowering by people has slowly switched over to anger/outrage, and companies who choose not to 'bend the knee' are beginning to be rewarded with even more business if they stand their ground and refuse to apologize.

The economy is an horrific train wreck- nobody has money, can barely swing rent/house payments, grocery prices have increased by triple, and inflation is like an overinflated balloon that ready to pop at any moment. If there's clothing brands that offer us an option that looks good, is affordable and ships directly? Not even a seconds delay deciding whether or not there's a purchase to be made. There's brands available anymore for every body type, size and shape. So this brand happens to cater to a demo of thin teens, there's other brands doing so for big gals, big guys, small guys, muscular guys and gals, etc.

If this doc was meant to repel, it's having the opposite effect- look at the BM stans on IMDb smacking any negative review down and you'll see what I mean. I couldn't even get past halfway before I finally turned it off. There's got to be much better products out there for documentarians to take on and streamers to fund.