Brandy Hellville & the Cult of Fast Fashion

I've only heard of Brandy Melville in discussions of past fashion trends... but I always love a good documentary.

I think this documentary covered all that it needed to, but still fell a bit flat for me. I understood the hype sustained by teenage girls, the strangely predatory business practices that went unnoticed, the casual racism... but it was all "tell" and very little "show." Maybe it was just not possible, but I think lots of more interesting incidents could be found via social media where people regularly "expose" others, such as Tiktok. You're telling me there were no recorded incidents of discrimination/bad attitude from sales reps/etc anywhere???

Obviously those who worked closely for this brand are still suffering the repercussions of that, and I'm not aiming to minimize, but I don't think this film conveyed the impact well enough. Overall an interesting watch, but no re-watch value here in my opinion.

I don't usually write reviews on here, but as a father with teenage daughters, this felt important. A lot of reviews on here are complaining about nonsense. This is an eye opening documentary. Everyone needs to see this to understand that the price of the clothes that we wear is so much more than what's on the price tag.

This should be required viewing for all teenagers. As a high school teacher, I have seen firsthand how detrimental the mentalities that fast fashion push are to our young people. This is important filmmaking.

The pacing is compelling, the interviews are enlightening, and the overall message is everything a documentary should be: sobering and ultimately helpful.

Do yourself a favor and watch.

There wasn't a need for this. Clothes are cheap and disposable but everyone in this is or was totally on board for it. Until they weren't a part of it.

This wants to be "White Hot: Abercrombie" from two years ago so bad you can taste it.

Old guys make tasteless and wildly inappropriate jokes on a private text chain- shocking to no one.

People are hired and fired based on surface level appearance- live by the sword die by the sword.

This is a faux doc for the self obsessed that parades out a pastiche of green concern for the earth, or something. None of these people care even a little bit.

Nothing new and nothing even remotely surprising to be had here.

~*INCLUSIVITY! BODY POSITIVE! NO SHAME GAME!*~

I should have known. Except I don't have preteen/teen girls, so the brand has flown under the radar for me. Never heard of them, never have seen a brick and mortar store front, seen an ad, nothing. So I was initially intrigued by a doc about a clothing brand and came in, open mind, ready to view.

Despite the insane number of negative reviews, I still wanted to give it a fair chance- and I usually will casually see what kind of a rating something gets before viewing- not because I will/won't watch, but I try and temper expectations.

Started off with a bad taste immediately. These girls/women seems so obtuse- like they're paid stans for the brand. Yammering and stammering, tripping all over each other to gush all over this brand and practically wax philosophical on it. So I get it- you want the viewer immediately smacked in the face with the feeling of cultish, syndromic programming. Then in swoops the 'journalist'. Just in case you are one of the cult members, or maybe you think 'huh this brand is cute, looks affordable and seems like my kinda vibe, she's here to tell you they ARE NOT politically correct and their target audience is unfair!!

I'll let you in on a few secrets and hopefully future filmmakers are paying attention: most people are absolutely disgusted with 'cancel culture' and are now going out of their way to support decent companies/people who do nothing wrong but for some reason, some of the people in the outrage mob were offended. So this machine starts to roll along, except now it's getting incredibly cumbersome. What used to evoke fear and cowering by people has slowly switched over to anger/outrage, and companies who choose not to 'bend the knee' are beginning to be rewarded with even more business if they stand their ground and refuse to apologize.

The economy is an horrific train wreck- nobody has money, can barely swing rent/house payments, grocery prices have increased by triple, and inflation is like an overinflated balloon that ready to pop at any moment. If there's clothing brands that offer us an option that looks good, is affordable and ships directly? Not even a seconds delay deciding whether or not there's a purchase to be made. There's brands available anymore for every body type, size and shape. So this brand happens to cater to a demo of thin teens, there's other brands doing so for big gals, big guys, small guys, muscular guys and gals, etc.

If this doc was meant to repel, it's having the opposite effect- look at the BM stans on IMDb smacking any negative review down and you'll see what I mean. I couldn't even get past halfway before I finally turned it off. There's got to be much better products out there for documentarians to take on and streamers to fund.

Well it was. Good. But it was too slow and most of the girls were annoying. It was good to watch but there were parts that actually made me hate brandy Melville. It is good to educate you but it is also really boring and made me want to punch the screen. It's gonna get repetitive here because I still have three hundred letters left. I would reccomend if you want to learn, but if you have anger issues I would find something else. The girls were saying annoying things in an annoying way. I really don't know what else to say, but I thought it was bad at first. It got good near the end. It felt really long.