Release calendarTop 250 moviesMost popular moviesBrowse movies by genreTop box officeShowtimes & ticketsMovie newsIndia movie spotlight
    What's on TV & streamingTop 250 TV showsMost popular TV showsBrowse TV shows by genreTV news
    What to watchLatest trailersIMDb OriginalsIMDb PicksIMDb SpotlightFamily entertainment guideIMDb Podcasts
    EmmysSuperheroes GuideSan Diego Comic-ConSummer Watch GuideBest Of 2025 So FarDisability Pride MonthSTARmeter AwardsAwards CentralFestival CentralAll events
    Born todayMost popular celebsCelebrity news
    Help centerContributor zonePolls
For industry professionals
  • Language
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Watchlist
Sign in
  • Fully supported
  • English (United States)
    Partially supported
  • Français (Canada)
  • Français (France)
  • Deutsch (Deutschland)
  • हिंदी (भारत)
  • Italiano (Italia)
  • Português (Brasil)
  • Español (España)
  • Español (México)
Use app
Episode guide
  • Cast & crew
  • User reviews
IMDbPro

A Virtuous Business

Original title: Jeongsughan Seiljeu
  • TV Series
  • 2024
  • 1h 15m
IMDb RATING
7.3/10
1.3K
YOUR RATING
Kim So-yeon, Kim Sung-ryung, Lee Se-Hee, and Kim Sun-young in A Virtuous Business (2024)
Watch Trailer Season 1 [OV]
Play trailer1:02
1 Video
23 Photos
Korean DramaComedyDrama

Four women started selling adult products door-to-door in a rural village in 1992, a time when "sex" was still taboo.Four women started selling adult products door-to-door in a rural village in 1992, a time when "sex" was still taboo.Four women started selling adult products door-to-door in a rural village in 1992, a time when "sex" was still taboo.

  • Stars
    • Kim So-yeon
    • Yeon Woo-jin
    • Kim Sung-ryung
  • See production info at IMDbPro
  • IMDb RATING
    7.3/10
    1.3K
    YOUR RATING
    • Stars
      • Kim So-yeon
      • Yeon Woo-jin
      • Kim Sung-ryung
    • 12User reviews
    • 2Critic reviews
  • See production info at IMDbPro
  • Episodes12

    Browse episodes
    TopTop-rated1 season2024

    Videos1

    Trailer Season 1 [OV]
    Trailer 1:02
    Trailer Season 1 [OV]

    Photos23

    View Poster
    View Poster
    View Poster
    View Poster
    + 19
    View Poster

    Top cast22

    Edit
    Kim So-yeon
    Kim So-yeon
    • Han Jeong-sook
    • 2024
    Yeon Woo-jin
    Yeon Woo-jin
    • Kim Do-hyeon
    • 2024
    Kim Sung-ryung
    Kim Sung-ryung
    • Oh Geum-hee
    • 2024
    Kim Sun-young
    Kim Sun-young
    • Seo Yeong-bok
    • 2024
    Lee Se-Hee
    Lee Se-Hee
    • Lee Joo-ri
    • 2024
    Kang Ae-sim
    Kang Ae-sim
    • Lee Bok-soon (Jeong-sook's mother)
    • 2024
    Im Chul-soo
    Im Chul-soo
    • Park Jong-seon (Yeong-bok's husband)
    • 2024
    Jung Young-joo
    Jung Young-joo
    • Heo Yeong-ja
    • 2024
    Kim Won-hae
    Kim Won-hae
    • Choi Won-bong (Geum-hee's husband)
    • 2024
    Seo Hyun-chul
    Seo Hyun-chul
    • Do-hyeon's colleague
    • 2024
    Jung Soon-won
    Jung Soon-won
    • Do-hyeon's colleague
    • 2024
    Jeon Su-ji
    Jeon Su-ji
    • Eom Seo-yeon
    • 2024
    Park Ji-a
    • Butcher
    • 2024
    Kim Jeong-jin
    • Um Dae-geun
    • 2024
    Joo In-Young
    • Cheol-mul (Hardware store owner)
    • 2024
    Hong Ji-hee
    • Seong Mi-hwa
    • 2024
    Shim Wan-Joon
    • Park In-tae
    • 2024
    Park Ok-chool
    Park Ok-chool
    • Neighborhood supermarket owner
    • 2024
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews12

    7.31.2K
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

    Featured reviews

    7ceedoubleyou

    A Sex Themed KDrama

    Did that catch your attention? Most unusual for a KDrama, a sex theme, so there is a one and only sex scene in the first episode. Watched this because of the actor, Lee Se-hee, from, "a Lady and a Gentleman", (well worth a look if you like pure soap), but she is only 5th billing on this series. But Kim So-yeon has top billing for this series and carries it with aplomb, will try and find another KDramas with her in it, quite impressed. Set in 1992, before cell phones and the internet became popular and landline telephones are the norm, very refreshing. Orphan children and looking for their birth parents is a common theme in KDramas and this one is no different.
    7PennyReviews

    Good Enough

    Korean Drama '' A Virtuous Business '' is a business drama about female friendship and endurance.

    The drama has a band of interesting characters that have nice chemistry between them, and their friendship bonds were the highlight of the drama, rather than the romance, which was okay but was left half-baked in the end. The family drama was enjoyable as well and gave some sweet and emotional moments to the plot.

    In addition, the theme was original but well handled. The performances were all great as well, by everyone in the cast.

    Finally, the settings, costumes, and makeup were all spot on for the time period in which the drama was taking place.

    So, overall, seven out of ten.
    7danni_meme

    A Women's Worth

    Just four ordinary women with real-word problems! The concept of woman selling lingerie in a small town in the 90s is one of the best ideas ever...so unique! The seeming of lingerie isn't always a focal point of each episode; however, I like that the writers focuses on the everyday ups and downs of these woman. I enjoy watching the relationships and friendships in the drama blossom.

    I feel that the characters are relatable and their problems are ones that many viewers can connect with. The group of women with their diverse backgrounds bring so much to look forward to.

    It's a perfect k-drama for ladies who don't want the typical love story and who want something not so cliche. The ML is amazing to watch and brings his own dilemma to the already well-written drama.

    You'll laugh, you'll cry, you'll get angry, you'll be surprised and you'll want more!
    6kgenereux-75-533576

    Noh Lingerie Theatre

    I have a weakness for Japanese TV shows and quirky k-dramas and I really wanted to like this new Netflix series. I expected a risque comedy, but it's neither risque nor a comedy. It's a weird soapy mish-mosh with a clogged kitchen sink thrown in. Yet somehow, the lingerie business theme becomes more of a tangent, which is a shame because that stuff is cute and hilarious. Anyway, the first 4 episodes are slow paced but amusing and I anticipated some crazyfun was about to break loose. But nope, we're at episode 8 and the last 4 episodes were stretched all over the map. And never legitimately funny. Scenes were edited and thrown together in a forced, plodding and disconnected way. I still can't make any sense of the female lead because her acting keeps vacillating from deep frozen damsel-in-distress to disruptive emotional volcano. Sometimes she even reminds me of a mask wearing Kabuki character. The one character I do like is Detective KIm. Kim is slowly becoming the super-glue that holds the hapless Kabuki style heroine, her backwater town, its puerile police force, and the entire series together. So I plan to keep watching. At least to see how things turn out for all the lingerie ladies.
    10phd_travel

    Insightful touching series brilliantly acted

    It has been a while since there has been a heart warming show about friendship and love in a small town. Those who enjoyed insights into human relationships in Our Blues will enjoy this well made series that confronts some prejudices and deals with adultery divorce and single motherhood. Not familiar with the original series on which it is based, but it is quite unusual for a Korean series to talk explicitly about sexual issues and body parts although it is handled gingerly here.

    The premise is when a woman has to sell adult toys and clothes to make ends meet she forges some friendships with a bunch of diverse ladies. There is also a detective looking for his birth parents. Who doesn't love a birth secret? The central romance evolves quite thoughtfully and is convincing. It's not just about the central couple, the other characters all have their stories. The early 90s look is well recreated. Must praise the ensemble cast who aren't afraid to look unglamorous here. The versatile Kim So Yeon plays the total opposite of her Penthouse character. Similarly Lee Se Hee of Young Lady and Gentlemen plays a totally different character a bubbly hairdresser. A 180 difference from her nanny role in YLAG and she is almost unrecognizable. Great support from the excellent Kim Sun Young of CLOY who is such a brilliant actress. The larger than life Jun Young Joo adds theatrical presence. But really enjoyed the lovely Kim Sung Ryung who is familiar as the beautiful mother of the leading men in many a series from Inheritors on. She is actually a great actress. Yeon Woo Jin as the leading man is quite suited to the role. Actually liked him in this show more than some of his previous roles because his understated manner is right for the character.

    One of the good shows to include in your must watch list for 2024.

    More like this

    Romance in the House
    6.7
    Romance in the House
    Miss Night and Day
    7.6
    Miss Night and Day
    The Trunk
    7.0
    The Trunk
    Mr. Plankton
    8.1
    Mr. Plankton
    Love Next Door
    7.6
    Love Next Door
    The Trauma Code: Heroes on Call
    8.4
    The Trauma Code: Heroes on Call
    The Potato Lab
    7.0
    The Potato Lab
    No Gain No Love
    7.5
    No Gain No Love
    Love Your Enemy
    7.4
    Love Your Enemy
    When the Phone Rings
    5.8
    When the Phone Rings
    Cheot, Sarangeul Wihayeo
    Cheot, Sarangeul Wihayeo
    Tastefully Yours
    7.4
    Tastefully Yours

    Storyline

    Edit

    Did you know

    Edit
    • Connections
      Remake of Brief Encounters (2016)

    Top picks

    Sign in to rate and Watchlist for personalized recommendations
    Sign in

    Details

    Edit
    • Release date
      • October 12, 2024 (United States)
    • Country of origin
      • South Korea
    • Language
      • Korean
    • Also known as
      • Người Bán Hàng Cần Mẫn
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      1 hour 15 minutes
    • Color
      • Color

    Contribute to this page

    Suggest an edit or add missing content
    Kim So-yeon, Kim Sung-ryung, Lee Se-Hee, and Kim Sun-young in A Virtuous Business (2024)
    Top Gap
    What is the French language plot outline for A Virtuous Business (2024)?
    Answer
    • See more gaps
    • Learn more about contributing
    Edit pageAdd episode

    More to explore

    Recently viewed

    Please enable browser cookies to use this feature. Learn more.
    Get the IMDb App
    Sign in for more accessSign in for more access
    Follow IMDb on social
    Get the IMDb App
    For Android and iOS
    Get the IMDb App
    • Help
    • Site Index
    • IMDbPro
    • Box Office Mojo
    • License IMDb Data
    • Press Room
    • Advertising
    • Jobs
    • Conditions of Use
    • Privacy Policy
    • Your Ads Privacy Choices
    IMDb, an Amazon company

    © 1990-2025 by IMDb.com, Inc.