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I honestly felt the Wallace and Gromit short would win, although I felt Logorama hit a lot of social buttons for me. A touch of Tarantino and the visual dreck of our Corporate world turned on its ear. It was base, and crude, and oh so American. This is a wonderful poke at the 'freedom fries' period of consumption in this glorious nation of visual icons constantly being force fed to anyone living in consumer society. Brilliant color,fast pacing,clever to the nth degree. Leave it to French artists to hold the mirror up for all of us to see. Some will not want to watch, and if they do may not get it. Not being trained in the cyber style of animation, I was very impressed with the short. Kinematograph was deserving of more than just a mention, but with 32 entries I can't imagine having to select from the field. Runaway was a lovely poke at society as well. If the animated shorts are available to you, run-don't walk - and experience all of them. 'I'm lovin' it' means much more for me now.