The AI Perception Gap: Global Communications Perspectives - A Global Report
Hype, hope or harm? The Global Story of AI examines how AI is framed in global media coverage, how audiences feel about its impact, and where perception gaps are emerging between public sentiment and organisational behaviour. The study includes public opinion research with 6,300 respondents in 19 markets, and practitioner insight from IPREX members in 14 markets. This report was developed in partnership with CARMA.
Global Communication & Marketing Network for over 100 communications agency teams and our clients.
IPREX leverages the entrepreneurial energy, expertise, and connections of the best independent PR and communications agencies in more than 100 markets across the globe, making it the top global communications and PR network. With more than 1,100 communications professionals.
The IPREX advantage
For Members: Agencies and Firms
Increase visibility. Form partnerships. Showcase capabilities.
Collaborate across 100+ markets with trusted partner agencies
Gain new business through global leads and referrals
Develop your team with elite training and leadership programs
Access insights, trends, and shared global expertise
Tap into resources, templates, and real-time support
For Clients : brands, organizations, & institutions
Find the right agency for your location, industry, or need
Work with local experts who understand your market
Receive tailored strategies aligned with your goals
Benefit from multi-agency teams that collaborate seamlessly
Trust a network proven by leading global brands
Scale campaigns from one region to worldwide with ease
Best practices on a Global Scale
Our unparalleled global leadership program, the IPREX Academy grows and develops IPREX agencies’ next-generation leaders.
Our specially designed portal allows partners to directly search for and connect with their 1,100+ colleagues around the world
IPREX members remain ahead of the curve through access to extensive educational resources and conferences.
Value Driven ROI
We improve profitability, operations, and performance.
Purpose-driven, globally
Founders dedicated to making a positive difference in every key city in the world.
Award-winning
Clients choose IPREX partners for world-class advice and implementation from award-winning agencies.
Strength in Diversity
We create a more diverse, equitable, and inclusive industry.
Globally Connected, Locally Relevant
News & Insights from our Global Partners
Become a member.
If you’re a public relations or communications agency interested in growth, professional development, staff recruitment and retention, and taking your agency to the next level, let us help.
Our shared IPREX clients: