Johnny Bones: SS

BRAND CAMPAIGN

Salt Lake City based motorcycle-lifestyle company, Johnny Bones, approached Ori Media about creating a full campaign for the launch of their new clothing line. The small business had a minimal budget and little time before their clothing was scheduled to launch.

To meet this challenge we used the Canon EOS 1DX Mark II for the project. The internal still frame grabs during playback were very important to Johnny Bones as they have a huge social media following which loves to be up to date with what they are doing in the moment.

BONES OF CONTENTION: BTS

PRODUCTION CREDITS
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Director - Michael Ori
1st AC/DC - Joey Jonaitis
Art Direction - Dan Sammons
Stylist - Casey Chase
Talent - Ashlee Espinoza & Damian Garcia
PA/BTS - Katelyn Williams
PA - Jake Ori
PA - Kylie Ware

one shoot. a full CAMPAIGN.

COHESIVE BRANDING FROM VIDEO TO PRINT

Digital mock-ups of stills implemented into the Johnny Bones campaign, promoting their debut clothing line. 4K stills on the Canon 1D X Mark II allows a versatile use of applications. From billboards to magazine ads, the dynamic range of uses allows the client to customize their campaign for complete media saturation.

Beyond the Bones

BEHIND THE SCENES

A look behind the curtain with Johnny Bones, Mystic Hot Springs and the Ori Media crew using Canon, DJI and Rhino gear to make what is "Bones of Contention".

art direction, film, fashionMichael OriApril 1, 2016michael ori, joey jonaitis, kylie ware, casey chase, canon, canon eos 1D Mk II, Jake Ori, Ashlee Espinoza, Johnny Bones, Dan Sammons, Damian Garcia