There is some value in ensuring that people know they have shared goals and objectives. But what is at the core of the conflict? You may have to dig deeper. Is it promises unfulfilled? It is poor execution? Alignment on expectations is important from operations but challenging the business to grow and evolve is also necessary from sales. Giving both sides perspective and getting to know your counterparts on a personal level goes a long way. It is very easy to blame and be angry at at the unknown and unseen. With personal connection and ongoing interaction, it is more difficult to accuse and attack a close personal contact.

Implement cross-training between sales and operations to build empathy and a deeper understanding of each team's challenges. This fosters better collaboration and more aligned priorities by breaking down silos and encouraging teamwork.

Para alinear las prioridades entre representantes de ventas y el personal de operaciones, es MUY IMPORTANTE establecer una COMUNICACIÓN ABIERTA y un OBJETIVO COMÚN. -Primero, ORGANIZA REUNIONES donde ambos equipos puedan expresar sus puntos de vista y desafíos. Esto fomenta la comprensión mutua y reduce tensiones. -Segundo, DEFINE METAS CLARAS que beneficien tanto a ventas como a operaciones, como mejorar la experiencia del cliente o aumentar la eficiencia. -Tercero, crea procesos en los que ambos departamentos COLABOREN DE FORMA ESTRUCTURADA, como revisiones conjuntas de proyectos. -Cuarto, promueve una cultura de RECONOCIMIENTO MUTUO, donde los logros de cada equipo se valoren y celebren.

Regularly schedule meetings where both sales reps & operations staff can discuss challenges, share updates & align on priorities Organize cross functional knowledge sharing sessions where both teams can learn about each other's roles, responsibilities & pain points Share common goals among both the teams such as revenue targets, customer satisfaction scores, or lead conversion rates. Establish KPIs that reflect the contributions of both sales & operations Both team need to have clarity on Roles & Responsibilities Organize team building activities Designate a liaison/coordinator who acts as a bridge between sales & operations Address conflicts between the teams promptly & fairly Design incentive programs for both the teams

In such situations, you should always start by bringing both teams together for an open conversation, focusing on their shared goals—delivering great results and growing the business. Listen to their frustrations, and clarify how each team's role supports the other. Find common ground by aligning their performance metrics, so both sides feel they're working toward the same outcome. Encourage regular communication, like weekly check-ins, to keep everyone on the same page. Most importantly, foster a culture of mutual respect, where both sales reps and operations feel valued for their contributions.

To align sales reps and operations staff, start by establishing shared goals that benefit both teams, such as increasing revenue or improving customer satisfaction. Encourage open communication through regular meetings where both sides can voice their concerns and ideas. Foster a culture of collaboration by highlighting how each team's success depends on the other, and make sure they're both clear on how their roles intersect. Use data and KPIs to create transparency, so everyone understands performance metrics. Finally, offer cross-training or joint projects to build mutual understanding and strengthen teamwork between sales and operations.

Establishing joint KPI ownership is a strategic approach to align both teams, particularly in areas like data accuracy and process efficiency, where collaboration is key. Another effective method is to implement support-focused SLAs (Service Level Agreements). For example, Sales Operations can commit to delivering critical resources—such as reports, analytics, and order processing—within agreed timelines, while Sales ensures the provision of clean, accurate, and timely inputs. This structure allows each team to focus on their core responsibilities while simultaneously working towards shared, predefined objectives.