Last updated on Sep 7, 2024

Sales is unhappy with lead quality from Marketing. How can you turn dissatisfaction into success?

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When sales teams express frustration with the lead quality provided by marketing, it's an opportunity to bridge the gap and enhance collaboration. By understanding each other's needs and refining processes, you can turn this dissatisfaction into a success story. It's essential to take a step back, evaluate the situation, and devise a strategy that aligns marketing efforts with sales objectives, ensuring a steady flow of high-quality leads that are more likely to convert into sales.

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