Solid list. Within this I also find it invaluable to identify sales people having the best conversion rates, study their approach to their territories and customer interaction, and then promote their process with the rest of the team as a model they can try to replicate that is proven.

My first step will always be to find out my customer's needs. If I find a gap that needs to be bridged and I don't have it in my portfolio, I will collaborate with someone who has it to solve the gap for my Costumes. Meanwhile, in the long run, I will find an alternative to my portfolio

I like the list shared here. Realizing there's a gap in your medical product sales strategy is the first step to refining your approach. To bridge this divide: Consider the power of customer feedback, which you indicated on the list. To go a little deeper, according to a study by the American Society for Quality, organizations that actively seek customer feedback can see a 10-15% increase in customer satisfaction and loyalty. This principle isn't just limited to medical sales; it applies to any product. Listening to your customers can inform your strategy and drive growth, ensuring you address their needs effectively.

I will first identify the root cause and consult with key stakeholders for insights. Enhance my team's product knowledge, refine target segments, and improve messaging to highlight unique value propositions. Leverage customer testimonials and partnerships with medical institutions. Strengthen digital engagement, track progress, and continuously refine the approach to stay adaptive and innovative in response to market changes.

Al identificar una brecha en la venta de medicamentos, lo primero es realizar un análisis profundo de las ventas y la participación en el mercado. Esto incluye evaluar los datos de ventas, retroalimentación de clientes, y estudiar a la competencia. Además, es esencial estar al tanto de los cambios regulatorios que puedan estar afectando el producto. Si se observan problemas en la distribución o en la percepción del medicamento por parte de los profesionales de la salud, es probable que haya un desajuste en el enfoque actual. Una vez identificada la causa, se deben redefinir los objetivos. Si el precio no es competitivo, o si hay una falta de visibilidad en el mercado.

Many times the biggest obstacle is knowledge, both products, regulations, and application details, it is necessary to understand more deeply how customers think about the regulations applied to what extent they understand, comprehend and will implement them, what vendors usually do is provide products according to the latest regulations that are not necessarily followed by local customers, intense discussions and promotions must be increased, but this incurs costs that are often less approved by the accounting department, here the marketing manager must dare to provide a guarantee of increased sales value due to promotional costs and be responsible for the action plan designed to realize these results,

Having experienced Surgical Reps in concert with the design engineers. 🤯 There is a better way. Give VitaTek a call. #vitaTek

Quando percebo um problema em geral, volto ao planejamento, reviso todas as ações tomadas e faço um causa e efeito, para que tomada de novas decisões volto ao inicio e analiso o que mudou com minha estratégia inicial.