Cocoon Prague

Zubr doesn’t play games — and neither do we. 🦬 We gave Zubr a bold new redesign — a confident, modern and consistent look for the entire portfolio. Proud to see our collaboration and story featured as a case study on page 30 in Packaging Herald magazine - best enjoyed by Czech readers. Special thanks to Tomáš Valenta, Pivovary CZ Group a.s. and Adriana Weberova for the feature!

How do you stand out when you can’t say much? Hanácká kyselka challenged us to create packaging for Paměť and Kolagen that worked within strict health regulations but still stood out on the shelf. We responded with clear benefit-led labelling, calm colours and simple fruit illustrations, a system ready to grow with the range. A big thank you to Mattoni 1873 team, Helena Sikorova and Tereza Preslová for trusting us to deliver design that speaks clearly and confidently. See the full case study and how we made it work👇 https://lnkd.in/d9wJa6uH

🌿 A workplace benefit that’s practical, responsible, and tasty, too. Happy to welcome MIWA's pack-free kiosk into Cocoon’s offices — a sleek, modern design that blends seamlessly into our space while keeping our team’s energy high.   Proud to bring solutions that care for our people and the planet. 💚
Grateful for the great collaboration MIWA Technologies, a.s. !

What makes a product range feel like a family? For Zubr, it was about setting a system that could carry everything from timeless lagers to new flavours like yuzu, without trampling on their individuality. We sharpened the colours, strengthened the typeface and built a structure that unites the range: confident, clear, unmistakably Zubr. Strength, heritage with clarity. 👉 Full case study in the making.  Kudos to Tomáš Valenta & Pivovary CZ Group a.s. for the trust & great partnership!

When taste is the product, the brand needs to feel delicious. We developed Delickcious from scratch, with a strategy focused on pleasure-first pet care. That meant building a full identity – from architecture and naming to packaging and flavour stories – around bold visuals and a strong point of view. The result is a pet brand that skips the small talk and leads with taste. See the full case study – https://lnkd.in/dMwFk-4N Kudos to everyone from Kormotech Global for this great collaboration!

🦬 Značka Zubr přichází s radikálním redesignem, který zahrnuje proměnu loga, obalů i vizuální komunikace. Ve spolupráci s agenturou Cocoon Prague získala značka nový vizuální styl, který sjednocuje celé portfolio a staví na symbolech síly, hrdosti a poctivosti. „Nejde o kosmetickou úpravu, ale o vyjádření nové energie a směru, kterým se Zubr vydává,“ říká brand manager Tomáš Valenta. 🥋 Zubr vstupuje také do světa profesionálního sportu. Stal se oficiálním partnerem organizace OKTAGON MMA. https://lnkd.in/etmEUgCr

🥊 One cage, one brand and one cool redesign. Zubr beer stepped into the arena with OKTAGON at Eden Arena, and Cocoon made sure their new identity hit just as hard as the fighters. For this knockout partnership with OKTAGON MMA, we created the Zubr Grand OKTAGON Limited Edition, a badass look launched right into the heart of the action. Cocoon x Zubr x OKTAGON No fear, just powerful flavour. Big thanks to Tomáš Valenta and Pivovary CZ Group a.s. for the collaboration, trust and good energy throughout this project! -------- 🥊 Jeden zápas, jedna značka a jeden pořádně cool redesign. Zubr se postavil do klece po boku OKTAGONu na Edenu, a Cocoon se postaral o to, aby měla jeho nová vizuální identita stejnou sílu jako samotní fighteři. Pro tuhle výjimečnou spolupráci s OKTAGON MMA jsme navrhli limitku Zubr Grand OKTAGON Limited Edition s ostrým designem, který se do akce vrhl naplno. Nešlo jen o novou etiketu, bylo to doslova probuzení Zubra. Cocoon x Zubr x OKTAGON Strach stranou, jen síla chuti.

Cocoon designed a legend. BETON and GREP BETON are back — iconic taste, bold new packaging and a visual identity we’re proud to stand behind. Huge thanks to MASPEX Czech for the trust 👇

Design Interns #wanted Know anyone who might be interested? See for details👇

How do you bring hundreds of products, across three different ranges, under one clear design system? Centropen came to us with a real challenge. It might look simple on shelf, but behind the scenes it meant setting solid design principles that could flex across a huge number of SKUs, all while still feeling unmistakably Centropen. From colour and hierarchy to layout and messaging, every detail had to work hard to bring order to a very big (and very busy) portfolio. We kept what customers know and love, modernised what needed it and made sure everything from a student’s first pen to a designer’s favourite marker felt part of the same family. Big thanks to Centropen for trusting Cocoon with this one! The full case study’s now live👇 https://lnkd.in/dzRqhdUc