CoLoop

AI is transforming qualitative research in consumer goods. Today’s CPG teams have access to more consumer data than ever before from focus groups, interviews, surveys and reviews. Now, AI is helping turn that data into fast, actionable insight — uncovering deeper patterns, accelerating time to market, and powering smarter innovation. In an industry where speed to insight is everything, this shift is redefining how leading brands understand their consumers. Read the full blog to see how AI is reshaping qualitative research in CPG 👇 https://lnkd.in/emZWECTp

Behind CoLoop is a team that loves what they do. Here’s a peek at the people making it all happen and having a little fun along the way 🚀

How do you move from dashboards to decisions? Find out at the Insights to Action Summit, happening October 21–22 — free and virtual. Learn how analytics leaders are using insight-driven storytelling to create real business impact. ✨ Don’t miss the chance to meet our amazing lineup of speakers — see what’s waiting for you next week! 👉 Register Here: https://lnkd.in/d-pmzYjF #Analytics #DataStrategy #Insights #RORI

We’re live at Greenbook IIEX.AI event today! Join CoLoop CEO Jack Bowen at 6:40pm BST for our live demo session: “Unlock Qualitative Insights in Seconds with AI.” Discover how CoLoop Chat 2.0 transforms qualitative research by turning raw conversations into instant insights. Register here: https://lnkd.in/eKqpgHgz

Ever spent hours making the perfect pitch deck… only to realize halfway through that the person you’re talking to isn’t even the one who makes the final call? That’s like serving a gourmet steak to a vegan — no matter how amazing it is, it’s just not right for them.   "Audience mismatch mistake: are you pitching past your key decision-makers? Here’s how to hit the bull’s-eye!"   The Breakdown — How to Make Data Irresistible to the Right People ➡️ Map Out Your Stakeholder Landscape Before opening your slide software, list every type of person who’ll see your deck. Are they CFOs who care about cost savings? Marketing heads who live for engagement rates? Or operations managers focused on efficiency? Knowing who cares about what is your first step to relevance. ➡️ Tailor Your Content to the Right Level The C-suite doesn’t want to sift through every chart and graph — they need the big-picture impact. “Will this save us money? Will it grow revenue?” Analysts, on the other hand, love the data details — methodology, sample size, exact numbers. Give each group the depth they need, not the depth you love. ➡️ Build Personas to Anticipate Concerns Create mini “profiles” of your audience members — their goals, their pain points, and what language resonates with them. If you’re talking to procurement, focus on ROI and timelines. If it’s marketing, speak in terms of reach, engagement, and brand lift. ➡️ Test Your Draft With a Real Stakeholder Before going live, find someone who represents your target audience and walk them through your deck. They’ll spot blind spots you can’t see because you’re too close to the content. ➡️ Iterate Until Every Slide Hits Home Feedback isn’t failure — it’s your shortcut to precision. Refine your slides until each one feels like it was made just for the person seeing it.     The next time you pitch, don’t just present data — deliver impact to the people who matter most. Want the full playbook from Tom Mostert’s session? Comment Yes!

We had a great time at Insight Platforms Demo Day yesterday! Our co-founder Jack Bowen joined Mike Stevens for a great conversation about how CoLoop helps teams supercharge their qualitative research analysis projects. If you missed it, don’t worry - you can still catch the full session on demand: 🔗 Watch the recording here: https://lnkd.in/eG76PBAn A big thanks to the Insights Platforms team for hosting such a great event - and to everyone who joined us live! 🙌

Data doesn’t speak for itself: it needs a voice. AI and analytics can churn out dashboards, charts, and endless streams of metrics. But on their own, these are just numbers without meaning.   In our recent webinar, Sean Campbell, CEO of Cascade Insights explains what transforms numbers into insight is human interpretation. ➡️ Humans bring what algorithms can’t—context. We understand cultural nuances, industry dynamics, and behavioral shifts that no chart alone can explain.   Take this example: a dataset may show a sudden drop in customer engagement. An algorithm can flag the decline, maybe even correlate it to certain behaviors. But it takes a researcher to connect the dots, was it seasonal buying habits, a competitor’s campaign, or shifting consumer sentiment?   ➡️ That’s where storytelling comes in. Researchers act as translators, turning raw data into clear narratives that stakeholders can relate to, remember, and act upon. Because a chart might show what happened, but a story explains why it matters.   In today’s era of automation, this role is more critical than ever. Machines can accelerate data processing, but it’s human interpretation that bridges the gap between information and strategy.   The real competitive edge isn’t in the data you have—it’s in how you make sense of it.   Comment "Data" for the full webinar link. 

Ray Poynter took CoLoop for a spin. Check out his thoughts below 👇