commercetools

Think your customers care about channels? Sorry… think again! 🫠 Alistair Groves spills the piping hot tea on why unified commerce ISN'T about where your customers shop, it’s about how they experience your brand... Want to see how AI and unified commerce are reshaping the way people (and bots 🤖) shop? Watch the full webinar (with Stripe and Amazon Web Services (AWS)) here: https://okt.to/T3m1xU

Your POS system called. It wants to retire 👀 Unified commerce with us means: ⚡ One backend for online + stores ⚡ Real-time updates everywhere ⚡ AI-driven orchestration baked in Basically: less chaos, more consistency. Your associates, your customers, even your bots🤖 will thank you. The playbook has the full breakdown: https://okt.to/K7kxba

Still asking your customers to type out their card details every time they shop? That’s not security, that’s friction 🫨 And friction kills sales ❌ Every second of delay is a moment where intent disappears. One in five shoppers actually quit checkout simply because it’s too much effort. That’s why commercetools Checkout now supports Stored Payment Methods, so your returning customers can check out in seconds, no re-typing, no frustration 🤝😌 Because when checkout feels effortless, trust goes up 📈, conversions go up 📈, and customers actually come back 📈📈📈 Read how one-tap payments turn checkout into a growth engine: https://okt.to/apZnSs

We're still buzzing from last week’s 2025 Partner Summit in Byron Bay! 🌊 We spent two days exchanging ideas and inspiration with our amazing APAC customers and partners, including Algolia, Braze, Contentful , MongoDB, Adyen and many others shaping the future of commerce. Huge thanks to Beacon Lighting, Pet Circle, Chemist Warehouse, Jaycar Electronics and Spotlight Retail Group (SRG) for taking the stage and bringing real-world innovation to life 🫶

This month’s Commerce Digest looks at how AI agents are moving from theory to reality, reshaping how businesses operate and how customers buy. 📈 McKinsey projects that agentic commerce could unlock up to $5 trillion in global revenue by 2030, a faster shift than any commerce revolution before it. In the past few weeks, Dirk Hoerig shared how Frasers Group is bringing agentic commerce to Europe, and then joined Jen Jones in a conversation about what it means when AI starts to act on our behalf. Both highlight the same truth: enterprises are no longer experimenting. They are operationalizing. Read it here 👇

Stars, stripes, and a touch of spooky! 🇺🇸🎃 Our Around the World tour circled back to the US this week, just in time for Halloween (and a good old-fashioned BBQ!) 🍔 From creative costumes and candy-fuelled office fun to a virtual walking tour of Philadelphia led by our very own Matt Dunphy, our teams celebrated American culture in true commercetools style, big, bold, and with plenty of personality. Talk about a frightfully good time 👻 #HappyHalloween y'all!

Many merchants avoid touching their checkout because it feels too fragile... “If it’s working, don’t fix it.” Sound familiar? That mindset is haunting your revenue 👻💸 Every outdated flow and clunky redirect is like a ghost scaring customers away. But with commercetools Payment Hub, there’s nothing to fear: 🦇 Add multiple PSPs (e.g. Adyen + PayPal) 🦇 Route payments dynamically (by region, currency, or value) 🦇 Track it all in real time (no tricks, just treats!) Don’t let checkout give you nightmares 😱 Make change safe, simple, and stress-free: https://okt.to/cP9MQ2

🎃 Trick or Treat? CFO edition 🎃 Left to approve tech budgets after the fact? That’s a trick. Pulled in early, with full visibility? That’s the treat. 52% of finance leaders say legacy systems and inefficient processes are scaring growth away. But the right commerce tech turns fear into opportunity: ✔️ Better forecasting ✔️ Clear profit insights ✔️ Faster, smarter procurement 👻 Avoid the horror story, download the “52% Wake-Up Call” report: https://okt.to/n8xyto

Shoppers add to cart, switch devices, open a new tab… and poof! Everything’s gone! That’s the loop we’re breaking 💁♀️ Inside our Innovation Studio, we’ve been working on something special: commercetools Cora, an AI that *actually* remembers your shoppers and what they care about. No more starting from scratch. Just smoother, smarter, more human shopping 🤝 Meet commercetools Cora: https://okt.to/0Jipqx

Still thinking about “replacing your POS”? You might be asking the wrong question... Too many retailers fall into the same trap: treating POS replacement as a tech upgrade, not a business transformation. The result? 👉 Channel silos that stay in place 👉 Systems that can’t scale 👉 Frustrated employees (and customers) Our latest blog breaks down 5 common POS replacement pitfalls and shows how to rethink the process through a unified commerce lens, one where all channels, prices, promotions, and experiences finally connect. If you’re evaluating your retail tech stack, this is a must-read before your next move: https://okt.to/RETYHc