Comscore, Inc.

Comscore brought key clients and partners together in Los Angeles this week for a celebration of the insights, art and innovation that is shaping the next evolution of advertising. Creative Alchemy 🎨 📊 made its West Coast debut – blending together the art and science of audience understanding expressed through live painting, music, and in-depth conversation - highlighted by Comscore‘s Jennifer Carton speaking to our cross-platform content measurement solution, CCM. Thank you to our incredible community for the energy and inspiration. A special shoutout to artist Mary Harris for the live art centerpiece, musician Sierra Drummond for the unforgettable vibes, and MC Paul Dergarabedian for bringing it all together. Here’s to the next chapter of Creative Alchemy and the innovation 💡 it will spark. #creativealchemy #contentmeasurement #digitalOGs #comscore

Streaming’s next chapter took center stage in LA yesterday as we unveiled Comscore’s 2025 State of Streaming at ARF OTT x CIMM West.    With Roku’s Anna Miller joining Comscore’s Jennifer Carton and Lauren Izzo, the session explored the strategic shifts redefining viewer choice, platform competition, and the future of engagement for advertisers.    Want the full insights? Download the report here: https://lnkd.in/etVUqPWh Advertising Research Foundation (ARF) Coalition for Innovative Media Measurement (CIMM) #comscore #stateofstreaming

The CTV universe keeps expanding — and understanding what that means for advertisers has never been more critical.    Comscore’s 2025 State of Streaming Report is now live, offering the data and insights to help you navigate where audiences are going next. From evolving viewer behaviors to emerging ad trends, discover what’s shaping the future of streaming and your role in it.    Download the report now and join our exclusive webinar with Comscore’s Jennifer Carton and Brian Pugh for a deeper look into the findings: https://lnkd.in/ey2j9GAu #stateofstreaming #mediameasurement #digitalOG #comscore

How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. In the conversation with TVRev’s Alan Wolk, Jon shares how broadcasters are reframing the value of local audiences — proving their impact to advertisers across every platform where viewers choose to watch. Read the report https://lnkd.in/e3WrPehv

The future of streaming is here — and advertisers need the latest insights to navigate the shifting dynamics. This week at ARF OTT / CIMM West in LA, Comscore’s Jennifer Carton and Lauren Izzo will debut the 2025 State of Streaming report alongside Roku’s Anna Miller where they will unpack how innovation, engagement, and analytics are shaping the next chapter of the streaming revolution. If you're not on the West Coast, catch us via livestream. For details visit: https://lnkd.in/etSwAgCb #digitalOG #streaming #mediameasurement #comscore Advertising Research Foundation (ARF) Coalition for Innovative Media Measurement (CIMM)

With NAB Show New York in full swing, Comscore’s Mandy Leef and Justin LaPorte, MBA have taken the stage at the Javits Centre.   The session ‘From Noise to Clarity: Simplification Through Innovation’ produced in partnership with TVNewsCheck heard how Comscore’s measurement innovation is sharpening the signal, from trusted household-to-national rollups. To continue the conversation and meet up with our team at NAB Show New York, use this link https://lnkd.in/e3gPUsDV #NABShowNY #Comscore #TVmeasurement #localtv #currency

From the analog era to the streaming revolution, at ARF OTT / CIMM West 2025, we're diving into how operating systems, devices, and viewers’ habits have converged to create today’s always-on media experience. See where it’s all heading next, join us next week: bit.ly/ARFOTTCIMMWEST25 

The wait is almost over, and we are mere days away from the release of Comscore’s 2025 State of Streaming report. We’ve been tracking this story since our first State of OTT (2017). This year’s report brings the evolution of streaming to today’s modern moment with a look at the audiences, platforms, methods of discovery, and metrics that matter. Get alerts as soon as the report is available for download, sign up via this link https://lnkd.in/etVUqPWh   Hot on the heels of the launch, we’ll be hosting an exclusive free webinar that dives deep into the trends and analysis accompanied by a Q&A with our team of experts. Sign up at the link above and we'll see you there. 

Fandom has many layers, and at Comscore, we’re illuminating them all. By connecting local passion with national engagement, we’re showing that every fan, every game, and every platform plays a role in the story of modern sports. Our latest insights reveal that in markets like 🏈 Houston and San Antonio, local college and high school football broadcasts often rival national telecasts. Learn more in a new blog from Tara Gotch, our EVP of Commercial, reflecting on her VAB discussion at Advertising Week New York about the evolving dynamics of sports fandom 👉 https://lnkd.in/ep_EwWQ3

The media ecosystem is louder and more fragmented than ever — but measurement doesn’t have to add to the noise. Next week, at NAB Show New York’s Local TV Strategies track – produced in partnership with TVNewsCheck -  join Comscore’s Justin LaPorte, MBA and Mandy Leef for their fireside chat, “From Noise to Clarity: Simplification Through Innovation”. In this session on October 22, they’ll explore how innovation is sharpening the signal - from Comscore’s trusted household-to-national methodology to the Comscore Reporting Hub, Comscore Campaign Ratings (CCR), and Comscore Content Measurement (CCM) - giving the industry a unified view across platforms and performance metrics. If you’re ready to see how simplification and innovation can coexist, this is a conversation you won’t want to miss. #NABShowNY #Comscore #Measurement #Innovation #MediaInsights #Streaming #CTV