Comscore, Inc.

Our session at the Variety Entertainment & Technology Summit in LA today saw JesserCo’s Zach Miller, UPROXX’s Jarret Myer and Culture Genesis’ Shaun Newsum join Comscore’s Aaron Doades on stage to unpack the evolution of creator + brand partnerships. Moderated by Variety’s Cynthia Littleton, the panel “The Creator Boardroom: Building Culture and Scaling Partnerships” heard that independent measurement is critical to surfacing the value that creators bring to the table - giving advertisers tools to plan their campaigns with confidence, understand audiences and demonstrate impact. As our SVP of Product Management, Aaron Doades shared during the discussion, the creator economy is maturing and the way these partnerships are built and measured needs to evolve with it. If you missed the session, we’ll be sharing highlights from the Variety team soon.

The team from Culture Genesis brought its high energy session “The New Primetime: How Creators Became Appointment Viewing” to the IAB CreatorFronts today and Comscore was proud to join them onstage. From iShowSpeed’s FIFA World Cup partnership to Kai Cenat’s Creator University, Culture Genesis showed the value of creator-led events for moving culture and engaging audiences at scale. Alongside Culture Genesis' Desmond Graves, Comscore’s Aaron Doades told the CreatorFronts, their creators are delivering audiences that are independently measurable for confident planning in today’s media mix. To catch the recording of the session, visit https://lnkd.in/gEHSgWsc

Creator content has become an essential part of how audiences discover, engage with, and connect to brands yet can still be treated as a testing ground in a broader media strategy. Aaron Doades, SVP, Product Management, Comscore, Inc., Zach Miller, President, JesserCo, Shaun Newsum, CEO, Culture Genesis, Jarret Myer, CEO, UPROXX Studios will explore why creator content deserves the same strategic attention as other media channels at Variety’s Entertainment & Technology Summit presented by EY.

We’ll be joining our friends from Culture Genesis next week at the IAB CreatorFronts in NYC for the session 'The New Primetime: How Creators Became Appointment Viewing'. Alongside Culture Genesis' Chief Information Officer Desmond Graves, Comscore’s SVP of Product Management Aaron Doades will take the stage during a data driven presentation unpacking the value of creator-led partnerships and how brands, platforms and creators can build experiences that drive cultural impact. Connect with our team at the CreatorFronts ➡️ https://lnkd.in/gv-RNB5D

The New Year drives some of the biggest shifts in consumer behavior. *Last year, visits to hotel and resort-related properties increased 48% month-over-month in December, while audiences interested in alcoholic beverages grew 23% ahead of New Year's celebrations. As the calendar turned, engagement with healthy living apps and sites increased 38%, reflecting consumers' focus on health and wellness goals. To help advertisers capitalize on these seasonal moments, Proximic by Comscore has released its 2027 New Year's Guide, featuring AI-powered audience recommendations across New Year's celebration, Winter Travel & Sports, Wellness, Fitness, Nutrition, and Self-Improvement categories. Discover contextual, predictive, and AI Prompt Intent audiences that can help brands engage consumers throughout the New Year's journey. Download the guide here ➡️ https://lnkd.in/gGbK86Gi *Sources: Comscore Media Metrix Multi-Platform (Nov – Dec 2025), Comscore IAB Digital Interests (Nov - Dec 2025)

If you’re heading to the Variety Entertainment and Technology Summit in LA later this month, catch us at the Comscore panel “The Creator Boardroom: Building Culture and Scaling Partnerships”. Our SVP of Product Management Aaron Doades will be joined by JesserCo President Zach Miller, Culture Genesis CEO Shaun Newsum and Variety Co-Editor-in-Chief Cynthia Littleton to explore how measurement is helping unlock creator content’s value for brands. To connect with our team during the Variety Summit, reach out via  https://lnkd.in/gzemZ_Yb

With ads appearing in AI assistant platforms, they are no longer just discovery tools for consumers, but media environments. To help brands understand the impact of paid ads alongside organic brand visibility, Comscore has expanded its AI Intelligence capabilities. We’re now able to quantify the impact of sponsored placements appearing alongside chat responses in ChatGPT. Read the announcement 🔊 https://lnkd.in/g5bs_qb2 Or catch today’s interview by Comscore's Smriti Sharma with MediaPost's Joe Mandese 📝  https://lnkd.in/gwNiUqpN

As AI transforms marketing, the organizations that succeed will be those that can translate innovation into measurable business impact.    We'll be at the ANA AI & Technology for Marketers Conference in Maryland next month exploring how organizations can harness AI to create smarter customer experiences and drive meaningful business outcomes.    On September 24, during Comscore's featured session, Winning Without the Visit: Why Influence Matters More than Clicks in this Next AI Era, we’ll examine how AI assistants are reshaping consumer discovery and what marketers need to understand to navigate this new era of customer engagement.    We hope to see you in Oxon Hill when our Chief Analytics and Technology Officer, Smriti Sharma and Vice President of Client Insights, Kimberly Verna take the stage. To connect with them in Maryland visit https://lnkd.in/gj2yjCuM

We’re thrilled to share a major milestone! AnalyticsIQ Audiences by Alliant have officially been used to target more than 1 billion impressions through Proximic by Comscore.   One billion impressions—and numerous opportunities for advertisers to reach the right people with greater precision. We’re proud to see the power of AnalyticsIQ’s data continue to grow as part of Alliant, and we’re only getting started.   Looking for the right audience for your campaign? Learn more about how Alliant can build the custom audience you need fast: https://hubs.la/Q04svddF0!   #AudienceTargeting #DataDrivenMarketing #AdTech #AnalyticsIQ #Alliant

Audio is no longer an add-on, it’s becoming an essential part of the omnichannel media mix. As audiences increasingly turn to podcasts and streaming audio, advertisers need a more precise way to understand where their messages appear. Transcript-level intelligence makes that possible, moving beyond broad genre labels to reveal the context and conversations within individual episodes. In our latest blog, we explore how this deeper understanding can unlock more relevant targeting, stronger brand alignment and greater confidence in every audio investment. Audio’s moment has arrived. Discover what it means for advertisers: https://lnkd.in/gCRKt4Dr #AudioAdvertising #StreamingAudio #ContextualTargeting #AudienceInsights #MediaMeasurement #Comscore