Canadian Marketing Association

7 days until we celebrate Canada's marketing brilliance. 🎉 The stage is set. The finalists are ready. The excitement is building. See you in one week! #CMAAwards2025 #CanadianMarketingAssociation

Canadian small businesses are being left behind like never before, with 1.2 million struggling to remain competitive and only 12% using AI technology to stay ahead. In this episode of #CMAConnect, CEO Alison Simpson sits down with Karla Congson 🇨🇦, CEO and Founder of agentiiv, to explore how the You.Scaled AI accelerator partnership is transforming the Canadian business landscape. In this conversation, they cover: 💡 How the You.Scaled program evolved from an AI accelerator into a comprehensive partnership 💡 The powerful collaboration between Canadian Marketing Association, agentiiv, Staples Canada, RBC Ownr, and @CCNDR 💡 Why 500 grants are being awarded to help SMEs and nonprofits harness AI capabilities 💡 Strategies for helping Canadian businesses compete globally through AI adoption 💡 The critical gap between AI potential and actual implementation in small business Whether you're a small business owner, nonprofit leader, or marketing professional working with SMEs, this episode reveals how strategic partnerships can scale impact and drive real change. 🎧 Listen now on Spotify: https://lnkd.in/gVg2iszJ 🎧 Listen now on Apple Podcast: https://lnkd.in/gYMXdHhD 🎧 Listen now on Libsyn: https://lnkd.in/gk6EfiYw  #CanadianMarketingAssociation #CMACONNECT #AI

The root cause of AI implementation failure isn't poor technology; it’s often poor selection processes that focus on impressive features rather than strategic fit. 𝐂𝐨𝐦𝐦𝐨𝐧 𝐩𝐢𝐭𝐟𝐚𝐥𝐥𝐬: • Strategic ambiguity: Teams pursue vague objectives like "improve marketing with AI" without defining specific, measurable outcomes or success criteria. • Integration gaps: Organizations discover too late that new AI tools won't connect with existing CRM, email platforms, or analytics systems, creating expensive data silos. • Shiny object syndrome: Decision-makers get captivated by impressive demos and cutting-edge features that don't address their actual business challenges. • Vendor lock-in: Teams choose proprietary solutions that trap them with inflexible systems, making future changes costly and difficult. • Unprepared teams: Organizations underestimate the training, change management, and skill development required for successful AI adoption. Want a practical scorecard, risk mitigation checklist, and step-by-step implementation guidance to help overcome these hurdles? 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐨𝐮𝐫 𝐀𝐈 𝐓𝐨𝐨𝐥 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 (no login required): https://lnkd.in/gxfEVdyD Canadian Marketing Association AI Committee Member Ryan Bowen from Walmart Canada #AI #AIAdoption #AIInMarketing #CanadianMarketing #Marketing #ResponsibleAI 

While it's easy to believe that a manager solely holds the keys to career advancement, the truth is that you, the individual, are the driver of your own career. Similarly, consistently good performance in your current role is crucial, but it's not a guaranteed ticket to promotion. Career advancement is a continuous process that requires initiative, adaptability, and a willingness to learn. CMA’s Marketing Talent Committee has put together a guide that provides insights into the realities of career advancement for junior to mid-level marketers, dispelling common myths and offering actionable strategies that puts marketers in control of their professional journey. Read more and download the resource to share with your teams: https://lnkd.in/eX_ppywG #Marketing #CanadianMarketing #Talent #Career #ProfessionalDevelopment #CareerTips #MarketingTips

Is your team's AI adoption where it needs to be? The Canadian Marketing Association has partnered with twenty44 to bring you the CMA AI Assessment, a powerful tool to evaluate and enhance your organization's AI integration in marketing strategies. Backed by industry expertise it's tailored to marketing professionals. 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐂𝐌𝐀 𝐀𝐈 𝐈𝐧𝐝𝐞𝐱 𝐚𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐰𝐨𝐫𝐤𝐬: - Complete a short survey - Get your score - Review your detailed report with actionable insights - Use the recommendations to chart your AI journey 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐌𝐀 𝐀𝐈 𝐈𝐧𝐝𝐞𝐱 𝐚𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭: - Tailored insights - Benchmarking - Actionable recommendations - Strategic alignment Learn more: https://lnkd.in/gbhZVF6E #AI #AIAdoption #ResponsibleAI #AIInMarketing #CanadianMarketing #Marketing | Steve Mast & Laura Craig

⏰ 𝐂𝐁𝐂 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 - 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰 𝐌𝐨𝐫𝐧𝐢𝐧𝐠! Don't miss your final opportunity to join us for "𝐅𝐮𝐞𝐥𝐢𝐧𝐠 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: 𝐖𝐡𝐲 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐂𝐚𝐧𝐚𝐝𝐢𝐚𝐧 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐭𝐭𝐞𝐫𝐬" - an exclusive breakfast experience.   🗓️ Tomorrow: October 28, 8:30 AM - 11:00 AM 📍 Malaparte, TIFF Bell Lightbox (350 King Street West, Toronto) What you'll gain: ✅ New research on Canada's media landscape and cultural impact ✅ Behind-the-scenes insights from the JUNOS ✅ Expert perspectives from CBC's Julie Kerr, Corus' Philippe Kleim, and Glassroom's Sarah Thompson ✅ Networking with Toronto's marketing leaders over breakfast ✅ Bonus: Chance to win JUNOS tickets   𝐅𝐑𝐄𝐄 𝐟𝐨𝐫 𝐌𝐞𝐦𝐛𝐞𝐫𝐬 𝐚𝐧𝐝 𝐍𝐨𝐧-𝐌𝐞𝐦𝐛𝐞𝐫𝐬 |   This intimate morning session will tackle the challenges and opportunities in Canada's fragmented media landscape - insights you need for 2025 planning.   Registration closes tonight. Don't wait. REGISTER NOW → https://lnkd.in/eGCrFe2V #CBCExclusiveExperience #CMA #CanadianMedia #TorontoMarketing #JUNOS #MediaStrategy

Thrilled that the Canadian Marketing Association is partnered with The Gathering Festival this year! If you're attending, I'd love to connect. Feel free to shoot me a message. :) Cc: Sam Seto Brittany Ashie #tgs2025

Canada’s media and advertising industry fuels both our economy and our cultural identity. This event brings together new research, industry insights, and a behind-the-scenes look at the JUNOS—Canada’s biggest night in music—to explore why Canadian media matters, the challenges ahead, and how marketers can make a lasting impact. In less than one week, you will hear from leaders at Glassroom (Sarah Thompson), CBC (Julie Kerr), Corus Entertainment (Philippe Kleim), and JUNOS executives on how ad-supported media drives jobs, revenue, and world-class cultural moments—showing how your marketing investments shape both growth and the stories that define us. 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐢𝐧 𝐩𝐞𝐫𝐬𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐰𝐢𝐧 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐩𝐫𝐢𝐳𝐞𝐬, 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐰𝐨 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐉𝐔𝐍𝐎 𝐀𝐰𝐚𝐫𝐝𝐬, 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐓-𝐬𝐡𝐢𝐫𝐭 𝐠𝐢𝐯𝐞𝐚𝐰𝐚𝐲𝐬, 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞. Don’t miss this one-of-a-kind experience! Register today: https://lnkd.in/eGCrFe2V

Looking for the next step in your marketing career? What's your next move? Add this to your calendar - a free interactive webinar with McMaster University Continuing Education and the Canadian Marketing Association on Building a Successful Marketing Career in Canada! 📅Thursday, October 23 ⌚ 12:00 - 1:30 PM ET Some key learnings you will get from the event: 🍁 Learn why Canadian-specific marketing knowledge matters 📢 Hear from CMA Leaders on the Chartered Marketer program, and professional development 📕Practical, hands-on learning perspectives from instructors 💡 How the CMA supports newcomers, emerging professionals and career advance and more, plus live Q&A! A great opportunity to understand next steps available in your marketing career from McMaster Continuing Education and the CMA - whether you're just starting out, switching to marketing and finding out how to advance in the field. Register now: https://lnkd.in/eFeGTYZY

What if everything you believed about success was wrong? In today's episode, CEO of the Canadian Marketing Association, Alison Simpson uncovers the harsh reality facing young Canadians with Leo Toronto's Tahir Ahmad, Chief Strategy Officer, and Sarah M. Carpentier, PhD, Senior Strategist. In this conversation, they unpack their findings from the 2025 HumanKind Study and cover: 💡 Why 83% of young Canadians no longer believe hard work pays off 💡 How nearly half of Gen Z have already abandoned their dream careers 💡 The shift from effort-based to strategy-based success in marketing 💡 Why authentic connection trumps surface-level engagement every time Success now demands more than just effort—it requires strategic skill-building and authentic connection. The biggest opportunity? Stop talking and start listening to what people actually need. 🎧 Listen now on Spotify: https://lnkd.in/ga4i3bwu 🎧 Listen now on Apple Podcasts: https://lnkd.in/gH2NSV6t 🎧 Listen now on Libsyn: https://lnkd.in/gPS6cxwU