October was full of forward-thinking conversations across the industry, from the Margaritaville Revenue & Marketing Summit and Relais & Châteaux Regional Meeting at La Côte Saint Jacques, to TTG Rimini, HSMAI Resort Marketing Conference, G2E, and ITB Asia. All spotlighting the trends shaping hospitality for 2025. Here's what we learned: 💡 Bigger groups are back: At the Margaritaville Revenue & Marketing Summit, leaders highlighted the strong rebound in group business and the need for coordinated marketing and revenue strategies to maximize this momentum. 🤖 AI is redefining hospitality: At TTG Rimini, the panel “It’s not science fiction, it’s AI: the hotel that works with you (and for you)” showcased how AI is moving from concept to measurable impact. The consensus? The future of hotels isn’t automated; it’s augmented through intelligent, data-led decisions. 🔍 AI visibility takes center stage: During our HSMAI Resort Marketing Conference session, “Will Guests Find You? Cracking the Code to AI Search Visibility,” Javier Cuevas and Apollos Gause shared how resorts can master GEO (GenerativeAI Engine Optimization) to remain visible and bookable across Google SGE, ChatGPT, and the new AI travel landscape. 🌱 Sustainability & experience lead the way: At ITB Asia and G2E, discussions reinforced that responsible innovation and personalized experiences are now central to guest expectations and long-term loyalty. The takeaway? Hospitality is entering an augmented era, powered by AI, data, and human creativity. The brands that embrace this transformation today will define tomorrow’s guest experience. Julio Selva, Jack Catton, Bradley Bordelon, Charles BeeBee, Michael Leong, Wanid (Gee) Chalermsak, Erika Bucsi, Inés Bernal Fernández del Pino, Michael Bongiovanni, Dhiraj Tulsiani, Soma Bruce, Christophe Pereira #EventTrends #Hospitality #AIinHospitality #MeetingsIndustry #EventTech #Sustainability #GEO #CendynEvents #Cendyn
- 
                  
- 
                  
- 
                  
- 
                  
- 
                  +3