Centra

Wait! Are you still running wholesale on spreadsheets? 👀 With Centra Showroom, your buyers can place orders entirely self-serve. No sales reps. No spreadsheets. Tons of time saved. In fact, over 20% of orders on Centra Showroom are placed self-serve by buyers - a massive time-save for your busy team. Fact: A sales team that’s not stuck in admin can focus on growth while buyers are happily browsing and purchasing in a DTC-like experience made just for them. Curious what the Centra Showroom looks like? Now you can take a free Product Tour! From custom CMS pages to smart product filters and self-serve checkout, take a click through Centra Showroom today and see every feature up close. Link in the comments👇

Nudie Jeans just dropped their new site design in collab with Aino. (And it's still built on Centra.) Dare we say, there are almost no ecommerce sites out there today… like this one? The way site architecture and UX allow for a seamless mix of creative content, with highly shoppable and explorable products, all combined with brand storytelling that’s unique to Nudie. It’s brand magic in a bottle. And it’s proof that fashion brands are evolving their digital flagships without sacrificing those vibes. Final note: Even if you’re busy or not a jeans person, it’s worth taking a spin on the site just to see how FAST it is. See for yourself, 🔗 in the comments.

Out-of-stock problems will ruin your day. Cue, Ship-from-Store. 📦 In 2024, Paul Smith faced a common retail dilemma: valuable inventory sat in stores while online customers encountered stockouts. Click-and-collect was available for customers, but Ship-from-Store offered a far greater omnichannel opportunity—one that only became possible after switching to Centra. The results? 28% of orders shipped from store over Black Friday  95% sell through on the AW24 collection 11% shipped from store for AW24 overall Get the BTS on Paul Smith’s Ship-from-Store journey from Camellia Spaczynska (Head of Retail, Paul Smith), Hannah Bennett (Head of Digital, Paul Smith), and Ed Bull (Director, Limesharp) when you catch up on the latest episode of CentraTV. Link in the comments 👇

Where were you last Wednesday? If you weren't with us at our "Friends of Centra" Stockholm event, you can hereby live vicariously through us in the snaps... To our many friends, partners and clients who did make it out last week (legends): We salute you. Special thanks to our keynote speaker Luke Hodgson, founder of Commerce Thinking for presenting for the group: "Era Change:  How The Breakout Brands of 2030 will operate." Nailed it. Also on stage, Centra CEO, Sara Laurell was kind enough to open the night with a talk on the future of commerce (and Centra). Big thanks, Sara! To Niklas for the flash tattoos and to Viktor for the tunes 🙏🙏🙏, To Julia Waldemarsdotter for the dreamy photos, And to our ever convivial hosts, the entire Stockholm team (+ those of you who flew over)... The highest of fives. See you next time. 🏴🏴🏴

New brand, high vibes, live on Centra. Hey, Cesar Equipment 🏴 A fresh wave of Scandinavian lifestyle has arrived. Cesar Equipment draws inspiration from coastal living, offering timeless jackets, fleeces, tees, and overshirts built for life by the sea. Together with the mega-talented crew at Rivercode, Cesar Equipment just launched their first digital flagship on Centra. Sleek and bold, the site embodies the brand’s DNA, balancing an active yet calm rhythm with a platform that’s ready to scale across all channels. Nice. Straight from Cesar👇 “Centra offers a unique solution for DTC & B2B orientated brands and an amazing shortlist of integrated partners, which makes Centra the perfect partner for both start-ups and bigger companies that want to optimize their operations.” Stack roll call: ⚫ Design & Front-end: Rivercode ⚫ CMS: Storyblok ⚫ CRM/ESP: Rule ⚫ Payments: Kustom Dive into the new site — link in comments.

Still managing wholesale pricing in spreadsheets? Margins leak, admin stacks up, and manual work steals time from real growth. Centra Wholesale takes the grind out of it all. 🏴 Delivery-window pricing works the way fashion brands already sell. Teams can tailor prices by season, customer group, region, currency, and delivery type, and link them to stock status so preorders, incoming, and at-once deliveries always hit the right price. Why brands 🖤 it: ⚫ Protects margins across every delivery window ⚫ Cuts admin and manual updates ⚫ Lets buyers self-serve Read all about it in our latest blog. Link in the comments 🔗

What happened when Luca Faloni made the switch to Centra? 🏴 We’ll just leave this here… “In switching platforms, we grew up as a company. Everything became more organized and structured for us. Centra provides a more advanced and scalable foundation—it's a grown-up setup.” — Simon Nieuwland, Digital Project Manager at Luca Faloni Before, maintaining their online store across markets meant constant workarounds. Today? ⚫ Time on site is up by 12% ⚫ 90+ Google Lighthouse score ⚫ 15 currencies supported ⚫ 6 markets with localized languages (plus Arabic coming soon…) With Centra, Luca Faloni’s digital flagship store is flexible at its core, ready for new markets, and built for growth. No hacks. No workarounds. Want the full story? Deets in the comments 👇

The results Centra brands are seeing with Ship-from-Store have been a real conversation starter across the industry lately.  And we could talk about it all day. But don’t take it from us: Nudie Jeans, Paul Smith, and Ellis Brigham have all implemented Ship-from-Store as part of their wider omnichannel strategies, and let’s just say: It’s going well. Check out our latest blog for practical tips and behind-the-scenes insights from the teams that are managing Ship-from-Store day in, day out. Also, who knew that white socks had the power to reveal the smartest inventory moves? 🧦 Get the full story, link in the comments. 👇

Taylor, we're SO sorry. We never would have launched CentraTV this week, had we been aware that you'd be launching something almost as big. Anywho: OUR FIRST EPISODE WITH OSPREY LONDON GOES LIVE at 12:00PM BST, 1:00PM CET !!! Link in comments, go go go! Lana Rush Ben Jones Max Brennan 🏴 Marina Milojkovic

Why did OSPREY LONDON choose Centra? Tune in to CentraTV📺 this Wednesday for the full story from Lana Rush of OSPREY LONDON. "48% Growth With Centra: The Inside Story with OSPREY LONDON" 🏴 Why they chose Centra over traditional platforms 🏴 Scaling globally with a lean team 🏴 What they’d do differently next time Sign up to watch! Link in the comments 👇 #centratv