CROING l Creative Agency

When I hear a brand say, ‘We’re targeting everyone 25–45,’ I know their strategy is already dead on arrival. We’re targeting a consumer mindset, not an age group. Demographics are dead. At least the way we've been taught. You don't win the modern consumer by knowing they're 35, live in a suburb, and like a certain type of movie. That's lazy marketing based on old census data. You win them by understanding the cultural code: why they binge financial podcasts, organize their life around productivity hacks, or use a specific online community for professional advice. Age and zip code don't drive behavior anymore. Beliefs, identity, and digital tribes do. The question is no longer "Who's my target demographic?" It's "What cultural signals are they part of?" The next-level strategy requires psychographics and cultural ethnography, not just basic data points. #ConsumerSegmentation #MarketingInnovation #Psychographics #MarketingStrategy #BrandInsights

“Cardi B talking about formula feeding? I had to stop and watch.” Because let’s be honest — not many brands have the guts to enter that conversation. Bobbie did. And they did it right. They brought Cardi B into their new “The B is for Bobbie” campaign, not just as a face, but as a voice — one that challenges the stigma around how moms feed their babies, while spotlighting deeper issues like maternal leave and health equity. What I love is how unapologetically real it feels. No perfect-mom tropes. No forced empowerment slogans. Just cultural relevance, empathy, and a brand that knows how to turn advocacy into storytelling. Congrats Kim Chappell and the whole team! It’s one of those campaigns that makes you pause and think, are we marketing products, or are we shaping culture? #MarketingStrategy #CulturalFluency #BrandStorytelling #CMO #BrandLeadership #AuthenticMarketing #InfluencerStrategy #LatinaMoms #CulturalMarketing

Alejandra Salazar, our Founder & CEO, with ⚽ #Trionda, the FIFA World Cup 2026 ball, celebrating unity, energy, and culture. We’re proud that CROING l Creative Agency is partnering with FIFA World Cup 2026™ - Canada, Mexico and the United States to help brands connect with fans. If your brand wants to be part of this cultural moment, DM us, we specialize in helping brands connect with audiences geographically, culturally, and emotionally. “Tri” (three host nations) + “Onda” (Spanish for wave) is more than a ball; it’s a symbol of what’s next for brand entertainment: a world without language barriers. Follow CROING l Creative Agency and Alejandra Salazar for more insights on multicultural campaigns, creative brand experiences, and ways to connect meaningfully with audiences. #CreatedWithAdidas #FIFAWorldCup #Sphere #LatinaAgency #LatinoAgency #MulticulturalCreativeAgency #CreativeAgency #FIFA #Futbol #WorldCup #Brands #Marketing #SpanishMarketing

Brands, now you've got 3 months to learn Spanish… or you can hire CROING l Creative Agency. #BadBunny confirmed what we already knew: next year’s performance won’t just be in Spanish, it will be a Latin revolution. Staying culturally relevant and connected is crucial for brands during the most important advertising moment of the year. At CROING l Creative Agency, multicultural and Latina-founded, we help brands go beyond translating content. It’s about truly understanding Latino culture, and the U.S. culture deeply influenced by it, from music and beauty trends to daily consumer behavior. 📩 Reach out to superbowl@croing.com to explore how we can make your campaigns culturally relevant, inclusive, and impactful. Follow CROING l Creative Agency and Alejandra Salazar for more audience insights, creative campaigns, and culturally driven marketing strategies. #BadBunny #SuperBowl #CreativeAgency #LatinoMarketing #CulturalRelevance #InclusiveAdvertising #MarketingStrategy #AudienceFirst #BrandEngagement #CROING

✨ We’re so proud that #HelloSunshine featured CROING l Creative Agency and Milagros Storto, our Gen Z Chief Creative Officer, in #Sunnie magazine! Curious how our Gen Z leaders can elevate your campaigns? DM us, we’d love to chat! Mili brings fresh ideas, creativity, and leadership to everything we do at CROING l Creative Agency. Her feature highlights how mentorship, collaboration, and listening to every voice, fuels our work for brands like Sony Electronics and campaigns like Untranslatable for Hispanic Heritage Month. Follow CROING l Creative Agency and Alejandra Salazar to see how collaboration, and fresh creative ideas are shaping culturally relevant campaigns. #CROING #CreativeAgency #GenZLeadership #EmergingTalent #WomenInLeadership #InclusiveCreativity #HumanApproach #Mentorship #BrandStrategy #MarketingInnovation #CreativeLeadership #LatinaLeaders #CultureDriven #AgencyLife #Storytelling #MarketingInsights #DiversityAndInclusion

Forbes celebrated CROING l Creative Agency’s human touch in hiring! Our VP of Marketing, Anggie Salazar, was featured in Forbes sharing how we prioritize authentic connections: “We’re more likely to hire someone who sends a voice note or video than someone who blends in with an AI-written cover letter.” At CROING, this human-first mindset goes beyond hiring, it’s how we connect brands with their audiences, creating meaningful and lasting relationships. ❤️ Want to bring this human-first approach to your brand? Message us. Follow CROING l Creative Agency and Alejandra Salazar to learn more about our people-first approach, culturally relevant campaigns, and industry insights. #CROING #CreativeAgency #Forbes #HumanApproach #InclusiveHiring #Authenticity #SocialListening #AgencyCulture #WomenInLeadership #BrandStrategy