CROING l Creative Agency reposted this
When I hear a brand say, ‘We’re targeting everyone 25–45,’ I know their strategy is already dead on arrival. We’re targeting a consumer mindset, not an age group. Demographics are dead. At least the way we've been taught. You don't win the modern consumer by knowing they're 35, live in a suburb, and like a certain type of movie. That's lazy marketing based on old census data. You win them by understanding the cultural code: why they binge financial podcasts, organize their life around productivity hacks, or use a specific online community for professional advice. Age and zip code don't drive behavior anymore. Beliefs, identity, and digital tribes do. The question is no longer "Who's my target demographic?" It's "What cultural signals are they part of?" The next-level strategy requires psychographics and cultural ethnography, not just basic data points. #ConsumerSegmentation #MarketingInnovation #Psychographics #MarketingStrategy #BrandInsights