Cultivate Brands

Chris Pierik and I will be at the Chicago Build Expo tomorrow and Thursday connecting with builders and makers. The construction and building materials world has been good to us. It values hard work, long-term thinking, and pride in craft — the same things we care about when helping people shape their brands. If you’re attending, stop by and say hello. Let’s talk about how to Build Your Brand with purpose. 📍 McCormick Place | Booth #1218 https://lnkd.in/gpXpPMri #ChicagoBuildExpo #BrandStrategy #BuildYourBrand #CultivateBrands

The “I Built That” campaign gave their people the spotlight and their culture the stage. BERGER’s recruitment campaign did more than simply attract candidates—it sparked internal pride, boosted engagement on social, and reinforced BERGER’s reputation as a company where people matter and great work gets done. #CultivateBrands #EmployerBranding #CultivateYourBrand #CampaignImpact #BrandInAction #CreativeStrategy #MarketingThatWorks #RecruitmentMarketing

One team. One shared sense of purpose. One rally cry. "Build Something You’re Proud Of" Our recent recruitment campaign for BERGER #CultivateBrands #EmployerBranding #CultivateYourBrand #TeamCulture #RecruitmentMarketing

Through videos and reels, we captured the voices of six BERGER employees, from longtime leaders to new hires, and from finished spaces to messy job sites. Each one shows what it means to say, “I built that.” #CultivateYourBrand #TeamCulture #RecruitmentMarketing #ConstructionLife #TeamCulture #WorkThatMatters #CareersInConstruction #WeBuildTogether

For BERGER, the goal wasn’t awareness, it was changing perception and attracting the next generation of problem-solvers, builders, and leaders. So Cultivate built a recruitment campaign that shifted the story—spotlighting pride, purpose, and the opportunity to build something lasting. With “I Built That,” we helped transform their story into a recruitment platform that boosted their career page traffic by 1,097%. The rally cry “Build Something You’re Proud Of” gave BERGER something built to last: a visible, emotional employer brand reinforcing BERGER’s reputation as a company where people matter and great work gets done. #CultivateBrands #EmployerBranding #CultivateYourBrand #RecruitmentMarketing #CampaignImpact #BrandInAction #CreativeStrategy #MarketingThatWorks

We captured a series of mini-docs for ProWood, including Brett’s story. Watching her build a deck with her dad was a great demonstration of how she shows up, tackles challenges, and desires to keep learning. This DIYer is building like a Pro. #BuildLikeAPro #CultivateYourBrand #MiniDocs #Storytelling #BrandStory #Documentary #ConstructionLife #DIYProjects #HomeImprovement #InspiringStories #MiniDocumentary #creativecontent #brandstorytelling

Behind the scenes: on set in a giant white studio #CultivateYourBrand #BTS #Photography #BrandStrategy #CreativeAgency #BehindTheScenes #CreativeProcess #VideoProduction

Strategy Workshop with a client in Montana led to late night creative sessions in front of the fire. When Kendal, Chris, and Wally lock in - we don’t even try to stop them. #CultivateYourBrand #StrategyWorkshop #BrainstormingSession

🔷Take a spin on the new website for Rademann Stone https://rademannstone.com 🔷 Check out our write up and learn more about our work with Rademann, https://lnkd.in/gh_Y8fmu