Customer.io

You’ve ignored the signs. That flicker in your campaigns… a subject line you didn’t write, a send you didn’t schedule. It’s easy to explain away. Automation. Algorithms. Coincidence. But deep down, you know better. Some things, they don’t happen by accident. So go ahead—take a look. Maybe it’s harmless. Maybe it’s not. Trick or Treat? https://bit.ly/3Jab2Ta

It may be spooky season, but you know what’s not spooky? Our people! This month, we’re thrilled to recognize our October Team Member of the Month: Aaron Rich, Technical Support Engineer, Tier II! 🎃 Aaron exemplifies teamwork and dedication through his deep expertise, positivity, and commitment to excellence. He’s played a crucial role in better supporting our customers by offering his time and knowledge to train others and strengthen the team’s capabilities. Aaron’s willingness to step up and keep spirits high has made a lasting impact. Congratulations, Aaron! 👉 Why do we highlight a team member each month? This recognition is part of our monthly program, where we spotlight teammates who exemplify our values and culture in an extraordinary way.

Every year, marketers send the same "DON'T MISS OUT" BFCM emails. Every year, customers ignore them. So we rounded up the email pros who actually know what they're doing to roast (and praise) real seasonal campaigns over drinks. 🥃 Nov 6 at 2pm ET: Vira Sadlak, Adam Bianco, Samar Owais, and Travis Greenwood are joining our host, Naomi West, to show you which BFCM emails made them want to buy and which ones made them want to unsubscribe. PLUS, if you're registration number 4, 24, 54, or 74, we're mailing you a cocktail or mocktail infusion kit. Because analyzing email campaigns is best done with a cozy drink in hand! RSVP and join us next week: https://lnkd.in/gsCPPzRp

Thrilled to celebrate our partners at Blackbird PPC for winning Best B2B Initiative in Search from Search Engine Land! 🎉 This recognition highlights the power of great partnership 🫶 and data-driven marketing. Congrats to the Blackbird team and our own Jason, Lauren, Elliot, and Savannah! #CustomerIO #B2B #SearchMarketing #AwardWinning https://bit.ly/49rKIhO

This is what happens when you don't personalize, segment, or send relevant messages. Don't be a villain in your customer's inbox.

For a long time, email personalization started and stopped at "hey, {{first_name}}." Maybe you swap in a product name or a dollar amount if you're feeling fancy. During our "Join the Robots" webinar a few weeks back, Jan Meinecke from 9x showed his system for generating unique images for each recipient based on their preferences, behavior, or profile data. Customer.io triggers the workflow, AI creates the image, and it lands in their inbox—fully personalized. Imagine you're running a food delivery app. Instead of the same generic hero image in every re-engagement email, each customer gets a personalized image based on the cuisine they last ordered. Italian food lover? They see pasta. Sushi fan? They see rolls. Automatically generated, unique to them. For you, this could look like: ✅ SaaS companies showing product mockups with the customer's actual data ✅ B2B brands creating industry-specific visuals for each segment ✅ E-commerce generating lifestyle images based on purchase history ✅ Financial services personalizing charts and graphs per user We put together a technical guide based on Jan's workflow: how to set up the webhooks, build the automation in n8n, integrate OpenAI's image generation, and handle the practical stuff like costs and caching. You'll need some comfort with automation tools, but if you're already running campaigns in Customer.io, you can figure this out. Get started here: https://lnkd.in/gfTfBUAx

We’re beyond proud to share that Customer.io has been named one of Most Loved Workplaces® for 2025! Being recognized is a true honor. And, it’s all thanks to our incredible team. Every day, our people bring purpose, creativity, and care to everything they do. This recognition reflects their passion and the supportive, transparent culture we’ve built together. At Customer.io, we believe that when people feel connected, valued, and empowered, great things happen. Thank you to Most Loved Workplaces® for celebrating organizations that put people first, and congratulations to all the other amazing companies on this year’s list! View the full rankings here: https://lnkd.in/em7dSi9m #MostLovedWorkplaces #GreatPlacesToWork

Manual translations? In 2025? Please. Our new AI translation feature lets you write once and instantly translate across email, SMS, push, and in-app—without losing formatting or personalization tags. No external tools, no copy-paste chaos, just click and ship. Read all about it: https://lnkd.in/g8SWhk58

Turns out, cooking up AI wins for lifecycle marketing just requires the right ingredients. We gathered all the lifecycle prompts that actually work and put them into The Lifecycle Marketer's AI Prompt Cookbook. 👨🍳 Dozens of ready-to-use recipes for organizing messy data, writing emails that don't sound like robots, figuring out why your open rates tanked, and building segments that make sense. Each prompt is organized by workflow stage (gather data, create content, automate messaging, assess impact, optimize results) and skill level. Whether you're still learning the basics or building full AI workflows, there's a recipe in here for you. Use this guide as your ultimate AI sous chef. Whenever you're stuck, grab a prompt and let AI cook 🍳 Plus there's a surprise waiting for you on the last page... and it involves cookies. 🍪 Download the recipes: https://lnkd.in/gPK_WJtr

13 years. Billions of messages sent. We did it. Customer.io has officially crossed $100M ARR! 🎉 From five early adopters to 8,000+ customers today, this milestone is more than a number. It’s proof of what’s possible when you listen, build, and grow with your customers. Every message sent, every feature shipped, every conversation has shaped us into the platform we are today: one that helps marketers move faster, act smarter, and connect more meaningfully. As we enter the age of AI, we’re not just keeping up. We’re leading the way in AI-powered customer engagement. Here’s to you, our customers, team, and community, for making this journey possible. Let’s enter this new era together. 🚀 👉 Our CEO and co-founder, Colin Nederkoorn, shared what this milestone means to him (and where we are headed) here: https://lnkd.in/gqjEZEHe