Press 1 for Comfort! Sharing our work on the latest Holiday Campaign for Bombas - centralized on a hotline for all things comfort.
&Walsh
Graphic Design
A creative agency based in New York specializing in brand strategy, art direction, design and production.
About us
- Website
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http://andwalsh.com
External link for &Walsh
- Industry
- Graphic Design
- Company size
- 11-50 employees
- Type
- Privately Held
Employees at &Walsh
Updates
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Such a fun collaboration with GoodRx, Nick Loftus & Ben Becker! We are so excited to see this campaign out in the world! More to come in our case study soon 👀 !
Healthcare advertising has a look. You know it’s coming almost instantly when you see it. There are certainly good reasons for standardized tones and story arcs, but it doesn’t have to be that way. That’s why I’m so excited to announce the launch of our new brand campaign: The Savings Wrangler (https://lnkd.in/dzjM_X_6) This campaign leans into the good inherent in our brand, along with character-driven storytelling, to reimagine what healthcare marketing can be. This is proudly NOT a re-brand. We’ve built upward from a solid foundation started in 2011, taking what makes our brand visually and emotionally distinct, and added to it for greater resonance and memorability. As for our choices, we saw an opening for playfulness, but weren’t chasing laughs at all costs. Instead, we grounded our humor in something real: the Wild West of prescription hassles. It’s a familiar descriptor for a precarious and costly landscape that needs a steady, trusted heroine. From a cowgirl with a cause to her singing sidekick ‘Dusty Pete’, we built a memorable world while staying anchored in our purpose: to remove the friction Americans face in getting their prescriptions. This campaign represents a pivotal moment in GoodRx's brand evolution. It translates our mission into a bold, culturally-resonant platform that embodies our role as a fearless ally, and it’s built to last. More than just a campaign, The Savings Wrangler is a scalable creative canvas that will drive growth, deepen connection, and keep GoodRx top of mind for years to come. I’m incredibly proud that we led this work in-house with our incredible brand & creative team led by Amy Davis, and brought it to life with a handpicked lineup of world-class partners. We believe the approach we used for The Savings Wrangler is a modern, nimble model for brand building. One that is necessary for companies that really want to own the integration of their business ambitions into the work. To me, it’s proof that big ideas can be built with agile teams and fluid collaboration between in-house talent and external expertise. I’d like to give a special thanks to Ad-Like Objects' Nick Loftus and Ben Becker for the creative inspiration that brought The Savings Wrangler from idea to reality. Also, to TwentyFirstCenturyBrand for their collaboration in building our brand strategy, where we first defined the Fearless Ally that’s been brought to life in this work. I’d like to also thank our external partners at Legacy Effects, BUTTER Music and Sound, hungryman / Dave Laden, &Walsh, Barking Owl, Jill Bogdanowicz and Company 3, HutchCo, House of Parliament, and Zachary Scott for their shared commitment to making this campaign memorable and resonant to our target audience. From national TV to Times Square, The Savings Wrangler is riding into every channel to bring our brand mission to life and help Americans find the prescription savings they deserve.
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Choosing a typeface can be about beauty and looking good, but it can also be a great way to evoke feeling or emotion or personality into your work. If you're choosing a simple typeface like Helvetica that lacks personality, I recommend having other elements of the brand that bring uniqueness or personality or emotion into the work. However sometimes the type choice itself can do that heavy lifting of being the unique element of the design that ties into the brand personality or strategy. This was actually the inspiration behind starting our own type foundry, Type Of Feeling. We wanted to create retail fonts that were timeless but still had a lot of feeling and emotion. There are tons of other great foundries out there too, to find beautiful type. To list a few: panagram panagram, klim type foundry, commercial type, grilli type, oh no type co, colophon foundry, dinamo, 205tf, vi type, nodo type foundry. What are some of your favorite type foundries? List them below in comments :)
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I'm a big believer that in branding many of the core elements need to be chosen based on reasons rooted in strategy, target audience or differentiation from competitors. But does EVERY single creative decision need some big reason or backstory? NO! If you do that you will design the work into the ground. I'll follow up with another video showing our strategy work but for now... this video is about how sometimes after your strategic choices are set, some decisions in a brand can just be about harmony and beauty and how something feels.
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A little insight into how we use color in our work, and why and when you should consider using a single color vs multi color strategy. Any questions about color, ask me in the comments and I’ll try to answer! Im going to be doing more of these videos let me know if there’s any topics you want me to do one on 💕
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Thrilled to share that Jessica Walsh, founder and creative director of &Walsh, has been appointed as the 2025 Jury President for the Design Lions at Cannes Lions International Festival of Creativity!
We’re excited to announce that Jessica Walsh, Founder & Creative Director of &Walsh, will serve as the 2025 Jury President for the Design Lions. The Design Lions celebrate visual craftsmanship that has the power to effect change in original ways, and Jessica is no stranger to originality. A visionary in the design world, she’s renowned for her bold, thought-provoking visuals, and has worked with brands such as Google, Apple and Converse. See the full Jury President line-up, and be sure to enter your design work before late fees increase on 3 April | https://lnkd.in/es4EhyCe
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Huge congrats to &Walsh founder Jessica Walsh for landing the number 1 spot on Creative Boom’s 25 Most Popular Graphic Designers list, as voted by her peers. Big shoutout to all the other designers featured as well. It’s amazing to see so much talent being recognized and celebrated! 🎉 https://lnkd.in/ebzdYBX6
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The Coconut Cult is a highly active probiotic coconut yogurt. It’s the #1 most delicious way to have more #2s. As Coconut Cult expanded their product line to reach a broader audience, they came to us to reimagine their brand identity and packaging. With a devoted customer base, the ‘cult’ in Coconut Cult reflects both their passionate following and their nearly religious commitment to gut health. We built on this unique brand positioning by creating a playful, engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious. Fun Extra Tidbit: for some of the imagery, we were inspired by one of our favorite cult classic movies. Can you guess which one? See more from our latest case study here: https://lnkd.in/gmZcFXJ6