AccountAim: RevOps Analytics

RevOps is moving from a support function to a strategic growth driver, and few see this shift more clearly than 🐰 Jen Igartua. As CEO of Go Nimbly, she’s helped high-growth companies consolidate tech stacks, build governance around automation, and apply AI where it matters most. In this conversation, Jen shares why RevOps is entering its “golden age,” how operators can seize the moment, and the mindset shift that accelerates career growth. Read the Q&A to see where RevOps is headed next: https://lnkd.in/ghtr4JWV And check out the full conversation on: - YouTube: https://lnkd.in/gKcYCD6r - Spotify: https://lnkd.in/g4d2qU-h

RevOps leaders face a critical design choice. Centralize, embed, or run a hybrid model. Each structure has trade-offs that shape forecasting accuracy, team alignment, and how the C-suite views your impact. Check out our latest post on the pros and cons of each approach, the decision criteria that matter most, and how to know when it’s time to change models. Read here: https://lnkd.in/gKyb4_6r

Messy data is one of the biggest challenges for RevOps and GTM teams. Reports don’t match, workflows slow down, and dashboards lose trust. You want to fix it all, but it's difficult to manage GTM data debt without overloading your team. From prioritizing high-impact fixes to protecting morale, our latest article shares how to build clean, reliable systems. All while keeping the C-suite confident in your numbers. Read the full post here: https://lnkd.in/gCga4P8T

It's easy for GTM teams track dozens of metrics, but too few connect to what the C-suite cares about. The KPI Pyramid solves this. By layering operational, tactical, and strategic metrics, you can show exactly how daily execution drives executive outcomes. Check out or latest blog to see how to design a KPI Pyramid for GTM teams, apply it across pipeline and customer success, and keep it simple enough to adapt as strategy evolves. Read the full article: https://lnkd.in/gFbg9Wse

Time series analysis in RevOps is the next frontier for operators who want to drive strategy. Tracking cohorts, pipeline velocity, and coverage trends over time gives a clearer view of performance and more accurate forecasts. Start small with simple models, then expand. This is how RevOps earns credibility with the C-suite. Read our latest blog on time series analysis in RevOps: https://lnkd.in/ezuBJjyg

Franco Anzini, SVP of GTM Strategy & Ops at Provus Inc, has seen RevOps evolve from systems and reporting into one of the most strategic functions in business. In this Q&A, he shares lessons on: - Moving from tactical execution to strategic influence - Building alignment across commercial teams - Knowing when an organization is ready for senior RevOps leadership If you’re aiming to grow into RevOps leadership, this Q&A is a must-read. Read the Q&A here: https://lnkd.in/eCNxkx_4 And check out the full conversation on: - YouTube: https://lnkd.in/eqZrqHJA - Spotify: https://lnkd.in/e7S_8bub

Revenue Enablement ROI is one of the toughest questions RevOps and GTM leaders face. Training, onboarding, and content programs are vital, but proving their impact requires more than activity metrics. In this article, we break down a practical framework, the right KPIs, and attribution tactics to connect enablement to revenue. If you’re looking for ways to secure investment and elevate enablement as a growth engine, check out our latest blog. https://lnkd.in/eHBdQeGW

RevOps leaders can earn the same credibility that FP&A teams have with the C-suite. The key is adopting proven finance practices: - driver-based planning - rolling forecasts - disciplined variance analysis When RevOps brings this level of rigor to GTM strategy, it moves beyond reporting to become a trusted business partner. Read our latest blog post here: https://lnkd.in/gDeDZsdG

Most GTM dashboards report numbers but fail to change outcomes. The difference comes from design. By embedding behavioral nudges in GTM dashboards, RevOps leaders can turn static scoreboards into tools that shape decisions, guide focus, and drive consistent action. Read the full article on how to design dashboards that influence behavior: https://lnkd.in/g_2j-9Wn

How to enforce SLAs between sales and marketing, and extend them to customer success. Too often, GTM functions clash at handoff points. Clear SLAs reduce friction, align ownership, and keep the entire revenue engine accountable. In this article, we outline best practices, common pitfalls, and a sample SLA framework that RevOps leaders can adapt. Read the full post here: https://lnkd.in/gqdtdrvY