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AdTracker is Essential! Our AdTracker solution is designed to give you that complete, consistent, and actionable data. Since it's a flexible, non-intrusive ad server focused only on traffic control and analysis, it's the perfect backbone for these new cross-platform strategies. What is AdTracker? It's a powerful paid traffic tracking system that allows you to: 📌 𝗧𝗿𝗮𝗰𝗸 𝗲𝘃𝗲𝗿𝘆 𝗰𝗹𝗶𝗰𝗸: Find out which advertising channels give you the best return on investment and which are a waste of money. 📌 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘂𝘀𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿: Learn how users interact with your ads and what motivates them to click. 📌 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲: Quickly respond to changes in audience behavior and maximize the effectiveness of your investments. 📌 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Create personalized advertising campaigns for different groups of users. 📌 𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴: Compare different versions of your advertising materials and choose the best one.

𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗵𝗶𝗴𝗵 𝗖𝗣𝗠: 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗰𝗼𝗻𝘁𝗿𝗼𝗹  The Ad format is only half the battle. To truly maximize your revenue, you need to ensure every click is routed to its highest-converting destination. You need a tracking solution, not just banners! This is why top 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝘂𝘀𝗲 a sophisticated system like 𝗔𝗱𝗧𝗿𝗮𝗰𝗸𝗲𝗿. It gives you the power to: 📌 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Direct paid traffic precisely where it needs to go. 📌 𝗔𝗻𝗮𝗹𝘆𝘇𝗲: Determine the true value of every impression in real-time. 📌 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲: Stop losing revenue on sub-optimal offers! Which ad format drives your biggest ROI right now? Share your experience! 👇

💰 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗖𝗣𝗠: 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮𝗱 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 As a performance marketer or media buyer, selecting the right ad format is key to high revenue and excellent user experience. 𝗗𝗼𝗻'𝘁 𝘀𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗲 𝘆𝗼𝘂𝗿 𝗖𝗣𝗠 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗰𝗵𝗼𝗶𝗰𝗲! Here's a quick look at the top contenders and who they work best for 👇🏻 ✨ 𝗜𝗻-𝗣𝗮𝗴𝗲 𝗣𝘂𝘀𝗵 (𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗱𝘀) Pros: Non-intrusive, bypass most ad blockers.  Best For: Content websites, online services (education, booking). 💥 𝗣𝗼𝗽-𝗨𝗻𝗱𝗲𝗿 (𝗡𝗲𝘄 𝗧𝗮𝗯)  Pros: High volume, powerful impression count.  Best For: Traffic Arbitrage, iGaming/Betting (for monetizing high exit rates). 📰 𝗡𝗮𝘁𝗶𝘃𝗲 𝗕𝗮𝗻𝗻𝗲𝗿/𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗔𝗱𝘀 Pros: High UX/brand safety, match site look.  Best For: E-commerce, Fintech (where context is king). 🔗𝗗𝗶𝗿𝗲𝗰𝘁 𝗟𝗶𝗻𝗸𝘀 (𝗦𝗺𝗮𝗿𝘁 𝗟𝗶𝗻𝗸𝘀) Pros: Ultimate flexibility for redirecting specific segments to the best offer.  Best For: Affiliate Marketers, Media Buyers (for granular control).

🚀 𝗛𝘂𝗴𝗲 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝘁𝗵𝗲 𝗿𝗶𝘀𝗲 𝗼𝗳 𝗱𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 (𝗗𝟮𝗖) 𝗳𝗼𝗿 𝗮𝗽𝗽 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀! Recent policy changes, especially impacting iOS apps, now allow mobile developers to link directly from their apps to external web shops and purchase experiences! This is a game-changer for anyone in Affiliate Marketing, Performance Marketing, or E-commerce who works with mobile apps or is looking for new D2C opportunities. 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝗱𝗧𝗲𝗰𝗵 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺? Giving developers greater control over transactions opens the door to: ✅ 𝗗𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 (𝗗𝟮𝗖) 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Bypassing platform fees and owning the customer relationship. ✅ 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: Offering localized and diverse payment methods via branded web stores. ✅ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗨𝘀𝗲𝗿 𝗙𝗹𝗼𝘄𝘀 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Total freedom to optimize the purchase path. 🧩𝗧𝗵𝗲 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗣𝗶𝗲𝗰𝗲: 𝗖𝗿𝗼𝘀𝘀-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 & 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 🧩 This opportunity is massive, but realizing its full value requires a crystal-clear, well-informed strategy—and the right 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Developers now need a reliable way to understand how users move seamlessly between the 𝗮𝗽𝗽 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝘄𝗲𝗯 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁. If you're driving traffic to these new flows, you must be able to: ✦ 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲𝗹𝘆: See where the user came from (the first ad click) and where the final conversion happened (in-app or on the external web shop). ✦ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Analyze the cross-environment user journey to cut costs and maximize ROI. Are you a developer, media buyer, or affiliate already rethinking your monetization and tracking strategy to take advantage of this D2C shift? Let us know in the comments! 👇

🇮🇹 Next stop — Rome! We’ll be attending 𝐒𝐢𝐆𝐌𝐀 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐄𝐮𝐫𝐨𝐩𝐞 𝐨𝐧 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟎𝟒 - 𝟎𝟔. Meet us at 𝐁𝐨𝐨𝐭𝐡 𝟲𝟬𝟬𝟲 - let’s connect, share insights, and conquer SiGMA together! 💥 💬 Want to chat about iGaming, tech, or maximizing your ROI? 📅 DM us and book a meeting.

🤔 𝗦𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗼𝗳 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰? 𝗪𝗲'𝘃𝗲 𝗴𝗼𝘁 𝗮 𝗾𝘂𝗶𝗰𝗸 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂! 👇 The iGaming industry is incredibly diverse, offering a vast array of opportunities. Think beyond just traditional sports betting and online casinos—there are thousands of offers in fantasy sports, eSports, raffles, card games, and social gaming! This variety lets you test and optimize countless angles to find your highest-performing niche. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: 1️⃣ 𝗦𝗘𝗢 (𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻) 📈 If you manage a comprehensive, frequently updated website with high-quality iGaming content (reviews, guides, sports highlights, etc.), SEO is your ally. The goal: dominate search engine rankings! Focus on a strong strategy including relevant keywords, powerful backlinks, and truly unique content that answers users' top questions. 2️⃣ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 (Twitter/TikTok/Facebook/Telegram/Instagram) 📱 Don't limit yourself to paid ads! Organic traffic is thriving. Use platforms like Instagram Reels, engaging TikTok videos, thoughtful tweets (or "xeets" 😉), or dedicated Telegram channels to promote iGaming content. Always be mindful of platform restrictions, but creative content is key! 3️⃣ 𝗧𝘄𝗶𝘁𝗰𝗵 🎮 Twitch remains a fantastic opportunity. Many streamers are open to affiliate marketing, showcasing gameplay during live streams and placing affiliate links. It's an authentic way to reach a highly engaged, relevant audience before restrictions tighten! 💡 𝗣𝗿𝗼 𝗧𝗶𝗽 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀: 𝘕𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶𝘳 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘤𝘰𝘮𝘦𝘴 𝘧𝘳𝘰𝘮, 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘰𝘰𝘭 𝘵𝘰 𝘵𝘳𝘢𝘤𝘬, 𝘢𝘯𝘢𝘭𝘺𝘻𝘦, 𝘢𝘯𝘥 𝘱𝘳𝘦𝘤𝘪𝘴𝘦𝘭𝘺 𝘳𝘰𝘶𝘵𝘦 𝘦𝘷𝘦𝘳𝘺 𝘤𝘭𝘪𝘤𝘬 𝘵𝘰 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘰𝘧𝘧𝘦𝘳𝘴/𝘱𝘢𝘨𝘦𝘴. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘦𝘳𝘦 𝘢 𝘳𝘰𝘣𝘶𝘴𝘵 𝘼𝙙-𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘮𝘢𝘹𝘪𝘮𝘪𝘻𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘙𝘖𝘐! Want to dive deeper? Give us a 👍 in the comments if you'd like our next guide on which traffic formats and bidding models to use in iGaming!

Contextual Advertising: $376 Billion by 2027. This Isn't a Trend, It's the New Reality 📈 According to forecasts, the global contextual advertising market will grow rapidly. Why? Because it's the only way to ensure 𝗯𝗿𝗼𝗮𝗱 𝗿𝗲𝗮𝗰𝗵 without having to rely on unreliable and vanishing third parties. 💰 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗥𝗢𝗜: When an ad perfectly matches the content a user is consuming (for example, financial services advertising in a podcast about investments), it is perceived as a 𝘂𝘀𝗲𝗳𝘂𝗹 𝗮𝗱𝗱𝗶𝘁𝗶𝗼𝗻, not an interruption. This leads to: 📌 𝗛𝗶𝗴𝗵𝗲𝗿 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲𝘀 (𝗖𝗧𝗥). 📌 𝗕𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻. 📌 𝗟𝗼𝘄𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗰𝗼𝘀𝘁𝘀 (𝗖𝗣𝗖, 𝗖𝗣𝗔). In a contextual campaign, every dollar works more efficiently because it is directed at an interested audience. Success here depends on the 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗼𝗳 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 classification and the ability to 𝗺𝗮𝗻𝗮𝗴𝗲 𝗶𝘁 𝗶𝗻 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲. Your capacity to 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, 𝗮𝗻𝗮𝗹𝘆𝘇𝗲, and 𝗱𝗶𝗿𝗲𝗰𝘁 every click is critical for monetization.

Your quick guide to ad formats: what to use and when 👇 Confused about which ad format to choose for your next campaign? Don't worry, we've broken it down for you with some expert insights. 𝗠𝗼𝘀𝘁 𝗣𝗼𝗽𝘂𝗹𝗮𝗿 𝘃𝘀. 𝗠𝗼𝘀𝘁 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 While single image and video ads are the most popular, popularity doesn't always equal results. The key is to test. 𝗧𝗲𝘀𝘁 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗙𝗼𝗿𝗺𝗮𝘁 Don't get stuck just testing different layouts. Message testing is just as crucial. See what kind of hook gets people's attention and if your CTA is hitting the mark. 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 ✦  𝙎𝙡𝙞𝙙𝙚𝙨𝙝𝙤𝙬 𝙤𝙧 𝘾𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝘼𝙙𝙨: Focus on high-quality images and charts. If you include text, make it short and impactful. ✦  𝙂𝙤𝙤𝙜𝙡𝙚 𝘿𝙞𝙨𝙥𝙡𝙖𝙮 𝘼𝙙𝙨: Responsive display ads are a strong choice. They use AI to create and optimize different ad combinations, saving you time and broadening your reach. 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝘼𝙙𝙨: Sponsored content like blog posts and videos works well. LinkedIn users are there to learn, so provide them with valuable thought leadership content. Got another question about ad formats? ⬇️ Drop it in the comments below!

⬇️ 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗼𝗽 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗜𝗻-𝗔𝗽𝗽 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 ⬇️ In-app advertising offers several benefits like better user engagement, consistent revenue, and improved efficiency. ⭐ 𝗔𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Developers integrate ads into their apps and monetize their user base without charging upfront fees. This way, they can keep their apps free and reach a wider audience, yet have sustainable finances. With a steady income stream from ads, developers have the resources to invest in new features, optimize existing functionalities, and fix bugs. ⭐ 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁  Modern in-app advertising transcends traditional promotional approaches. For example, it uses interactive formats like videos which users can find engaging. Rather than interrupting the user experience, well-crafted advertisements often enhance it. ⭐ 𝗣𝗿𝗲𝗰𝗶𝘀𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴  In-app advertising uses sophisticated data analytics to deliver targeting accuracy. These help analyze user behavior, preferences, demographics, and interaction histories. Advertisers can then craft campaigns that resonate with specific audience segments. This precision approach reduces ad fatigue while improving conversion rates. ⭐ 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 Programmatic advertising is a key trend in the in-app space. Automated bidding processes ensure that developers receive competitive rates for their ad inventory without extensive manual intervention.

𝗪𝗵𝗲𝗿𝗲 𝗗𝗖𝗣𝘀 𝗰𝗮𝗻 𝗳𝗶𝘁 𝗶𝗻 𝗮 𝗺𝗼𝗯𝗶𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Data collaboration platforms can support a range of needs for mobile marketers—without requiring a complete overhaul of existing systems. Common use cases include: 📌 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Combine first- and second-party data for more accurate segmentation. 📌𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Analyze real-time performance data to make quicker adjustments. 📌𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Centralize control and ensure data-sharing aligns with regulations. 📌𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Reduce manual data processing by automating workflows. 📌𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Handle growing datasets across partners and platforms. Rather than being a silver bullet, DCPs are best viewed as infrastructure—tools that can improve how data is handled, shared, and used across your marketing stack.