In an age where everything moves faster than our feelings, what does it mean to design for emotion? In a time defined by acceleration and #AI, we had the chance to share how, from a deeply personal point of view, designing for presence, surprise, and beauty is not an act of nostalgia, but a radical gesture capable of touching people where technology often cannot: in the realm of feeling and emotion. A few weeks ago in Milan, we joined Huawei’s Experience Innovation Summit “Future by Design” to present our vision of Visual Alchemy: a design approach where technology, sensitivity, and emotion intertwine to create digital systems that feel human and, ultimately, shape culture while helping brands stay (or become) truly relevant. Thanks to Huawei for the invitation and for curating such a thoughtful space for conversation, and to all of our fellow speakers who made the exchange truly inspiring! #FutureByDesign #Huawei #DesignStrategy #DigitalExperience #Innovation Roberto Verganti · Gemma Ruse · Perry Mason · Joachim Froment · Emma Clerici · Xenia Dobonyi · Christopher Sanderson · Ilaria Curcio · Antonio De Pasquale · Robert Thiemann
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