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ALAB GROUP

ALAB GROUP

Public Relations and Communications Services

Creatively and strategically solving problems for clients at the intersection of enterprise and innovation.

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About us

An integrated marketing + communications consultancy that creatively and strategically solves problems for clients at the intersection of enterprise and innovation. We connect the dots between a brand’s product and purpose, creating a consistent communication strategy across multiple mediums to deliver the right brand messaging to the right audiences. Our team is comprised of forward thinking, cultural scientists who apply our signature multi-sensory PR approach to their designs, using real time data to execute strong, effective and current communication plans.

Website
http://alabgroup.com/
Industry
Public Relations and Communications Services
Company size
2-10 employees
Headquarters
New York
Type
Self-Employed

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  • ALAB GROUP reposted this

    View profile for Ashley Orfus
    Ashley Orfus

    Founder at ALAB Group, an integrated communications and marketing laboratory

    15 years since the launch of Pinterest, this is how the platform is choosing to stay relevant: by stepping into commerce, creator partnerships, and product storytelling in a whole new way. This collab with Chamberlain Coffee wasn’t just a campaign. It marked the first time Pinterest partnered directly with a creator-led brand to launch a physical product, blending editorial trends, sensory experience, and shoppable content into one seamless moment. It also says a lot about where Pinterest sees itself. This was a clear move to reinforce its presence not just as an inspiration engine, but as a platform that sits right alongside Instagram and TikTok when it comes to influence and, increasingly, commerce. It speaks to the power of the creator economy and how platforms are turning to their biggest evangelists not just to create content, but to build a brand with them. When the lines blur between campaign and commerce, influencer and product, platform and publisher, that’s when the most exciting work happens. Pinterest just changed the game. What did you think of the launch? Comment below, curious to hear your take.

  • View organization page for ALAB GROUP
    ALAB GROUP

    5,314 followers

    Concepted, planned, and produced by our team. A milestone moment for West Side Square and a glimpse at what’s to come.

    View profile for Ashley Orfus
    Ashley Orfus

    Founder at ALAB Group, an integrated communications and marketing laboratory

    Last week, we celebrated the topping off of The Residences at West Side Square, the much-anticipated, ambitious master-planned community rising on the west side of Jersey City. We intentionally rethought the topping off at West Side Square to reflect the vision behind the project. Instead of a traditional hard-hat ceremony, we created an experience rooted in creativity, connection, and the existing fabric of Jersey City. Guests previewed what would become of the two-story amenity deck featuring co-working spaces, a state-of-the-art fitness facility, a podcast room, pool, and landscaped outdoor lounges to the scale of the new district taking shape below. Toasts were made overlooking a site that spans over 477 residential units and 12,000+ square feet of retail, a clear visual of the ambition behind the plan. The day continued at Mana Contemporary with silkscreen printing, a LEGO home design workshop, and private access to the Warhol exhibit. With partners like Almost Home Coffee, Jonathan Mannion Photography, Anne Muntges, and Mana Contemporary, the experience reflected the creative energy shaping this neighborhood. More than a milestone, the day was a glimpse into the community West Side Square is here to contribute to, and the creative culture shaping what’s next in Jersey City. And a big shout out to: Lanterra Developments Ltd., Altree Developments, LanTree Developments, and Westdale Properties. #WestSideSquare #JerseyCity #WSS #UrbanDevelopment

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