The ALOHAS way is about bringing sustainable production and responsible shopping to the forefront of the fashion industry. With our on-demand model, we hold off on production until shoppers have told us what they really want. This way, we minimize overproduction in fashion together. The history: The brand was founded in 2015 in Honolulu, Hawaii by current CEO, Alejandro Porras. He was inspired by seeing locals react to his Avarcas, a popular type of sandal from Menorca, Spain, known for their simplicity and ease of use. He decided to talk business in Hawaii and began expanding not only his product offering but also his business sights. Back to basics and looking to put a spin on the traditional Espadrille, our creative team works from our headquarters in Barcelona to design finely crafted shoes for rain or shine seasons, all produced by trusted artisans in nearby production facilities. The brand has already strategically positioned itself in Moda Operandi, La Rinascente, Zalando, Revolve, The Iconic and El Corte Inglés, thus covering some of the largest and most exclusive online points of sale across different continents. ALOHAS is well known for many of its IG collaborations and registered a 1.1 million turnover in 2018 (without investors). This was driven by its ongoing investments into logistics infrastructure and product diversification together with an ever growing online presence. Life at ALOHAS is dreamy while still demanding. It is a place where we take pride in learning from one another. We love what we do. We also make mistakes, and that helps us improve day after day.
External link for ALOHAS
Carrer de l'església
4-10 4A-4B
Barcelona, Catalunya 08024, ES
N.A.
Honolulu, Hawaii, US
London gave us the warmest welcome. Our new adventure at 45 Beak Street started with pints & pintxos, plenty of good music, and the best company we could hope for. We can’t wait to see everything this city has in store for us (starting with finding out which pub becomes our favorite). Thank you to everyone who joined us to celebrate this new beginning! #ALOHAS
Fifteen young voices and a song London has known forever, performed at 45 Beak Street, Carnaby: our new home. When London became our next destination, we dug deeper. We looked for what unites its people, the echoes everyone remembers from childhood. That’s how we found "London’s Burning", a nursery rhyme passed down for centuries. We made it our own, rewriting its meaning, always with respect for tradition. Now, it's official: hello London. We're open. ❤️🔥 #ALOHAS
September 20th. London Fashion Week was the perfect excuse to gather with friends of the brand in true London style. Together with Bold Management, we hosted an evening at The Dragon Room in Isabel’s Mayfair, sharing conversations, ideas, and maybe even a glimpse of what’s coming next for ALOHAS in the city... Thank you to everyone who joined us. More to come soon! #ALOHAS
We know keychains do a lot more these days than just carry keys… Still, they remain one of the clearest symbols of new beginnings. That’s why we designed two limited editions to celebrate our new home in Paris. Available as a gift with purchase, while supplies last. Only at our store at 75 Rue Vieille du Temple. #ALOHAS
Continuing The 490º Turn Series, our creative collaborative project where artists give our iconic Tb.490s an extra spin. This time, with photographer @gerardpatriz. His take, “Minimal Encounters”, is “a meditation on simplicity. A series that stages fleeting encounters between the shoe and the city’s quiet corners. Each frame becomes a conversation between object and environment, textures, restraint, and presence.” Here’s Gerard Patríz’s 490º turn. THE 490º TURN SERIES – TURN 003 #490turn #ALOHAS
Is it possible to slow down a city that never does? We’re not sure, but we gave it a try: we brought the ALWAYS LATTE CLUB to New York, the city that welcomed us just a few months ago with the opening of our new store. Turns out, all it takes is a latte (on us) at Leon’s Bagels, a sunny weekend, and a little chat on the sidewalk. Big thanks to everyone who came by. You made it one to remember! PS: We’re always latte, but never without our must latte ☕️ Now… what city should be next? #ALOHAS
Paris: we’ve moved, but not too far. Our new home is at 75 Rue Vieille du Temple, just down the street from our old spot at no. 120, still in the heart of Le Marais. And because new beginnings deserve a celebration, we’re preparing a little something... More to come soon! #ALOHAS
Either you’re in the office daydreaming of holidays, or on holidays having office nightmares. Either way, fall has just started. For us. Our new FW25 collection campaign turns our on-demand model into a visual statement: a reminder to buy with more intention, leaving impulse behind. Set against one of Antoni Bonet’s architectural masterpieces (think a deep pool, an endless garden, and 60s terracotta hues), the setup is full vacay vibes. The looks, a hint of fall. One thing’s for sure: we’re back to reality. And if there’s one good thing about that, it’s thinking about staples for the next season. On-demand math: shopping in August is a shortcut to fall. #ALOHAS
Continuing The 490º Turn Series, our creative collaborative project where artists give our iconic Tb.490s an extra spin. This time, with photographer Pep Bestard. His take, “Al.lots, hem de fer un capfico?” (Shall we go for a swim?), is “a tribute to the simple details, to yours, to those days measured by the sun and not the clock, when you hear «esperam que s’amagui es sol i partim», and where what matters most isn’t the what, but the how.” Here’s Pep Bestard’s 490º turn. #490turn #ALOHAS
Our new story unfolds along the coast of Belle‑Île‑en‑Mer. A hidden gem in the Atlantic, where time breathes differently. Salt in the air, ropes hardened by the sun, and the steady rhythm of the waves. Explore our latest editorial, featuring some essentials from our collection that traveled alongside photographer Luna Jacob. PS: We hope the scent of salt finds you through the screen. #ALOHAS