Alpha Digital

We’re proud to share that our very own Jess O'Connor, Lucy Nioa, Giorgia Griffith, and Lauren Hunter are finalists in the 2025 IMAA - Independent Media Agencies Australia Pitchella! 👏✨ Being shortlisted is a huge honour. We're so proud of the strategy, creativity, and collaboration our team brought to the table, and for the purpose-driven concept they developed in support of Mission Australia’s mission to end homelessness. Congratulations and good luck to our amazing team 🎉 #Pitchella #IMAA #MarketingAgency #DigitalMarketingAgency #Pitching

The Q4 countdown is on! Last week, our team joined TikTok Australia for their Win Peak Season event, diving deep into how brands can get ahead this Black Friday, Cyber Monday and beyond. TikTok continues to prove it's not just where trends are made - it’s where shopping journeys begin. Here are some key takeaways we’re bringing into our planning sessions with clients 👇 🔍 Search starts earlier than you think. Shoppers are turning to TikTok before they’ve made a decision, with 1 in 4 users opening the search bar within 30 seconds of opening the app. That’s intent you want to capture. 📦 Discovery is the new conversion path. With 9.5M Aussie users, TikTok is more than a social platform. It’s a full-funnel engine that connects content, creators, and commerce - from wish list to checkout. 🎨 Content is the currency. 50% of campaign success comes down to creative. Content that feels native, useful, and authentic outperforms, and TikTok’s Creative Suite, Symphony AI, and Creator Marketplace make it easier than ever to deliver and scale. 📈 The strongest strategies are full funnel. TikTok’s Triple Play approach - combining prospecting, retargeting, and value-based optimisation - is delivering real returns heading into peak season. A big thank you to our valuable partner TikTok for Business for hosting such an actionable session. We’re excited to be working closely with our clients to plan smarter, build earlier, and deliver creatively this Q4. If you're not already planning, now's the time to start. #TikTokForBusiness #Q4Planning #AlphaDigital #EcommerceMarketing #RetailStrategy #SocialCommerce #PaidSocial #TikTokAds

Last month saw a number of big updates in the world of digital marketing🚀 Here's a quick rundown of key updates: 📺Netflix now on DV360 in Australia: A massive opportunity for brands to programmatically reach engaged streaming audiences beyond Free-To-Air TV and BVOD. 🖥️Microsoft DSP (Xandr) to sunset by Feb 2026: A strategic pivot towards AI-centric solutions, impacting cross-platform data sharing. 💡Meta opening Value Optimisation to all conversion events: Get ready to optimise for more than just purchases (such as registrations, subscriptions, leads) in Meta Ads Manager. 📈Google Performance Max gets Channel Reporting (in beta!): Finally, more visibility into how your PMax campaigns are performing across different Google channels. 📱Meta launches standalone AI App: Competing in the AI race, Meta's new consumer-facing app offers easy interaction with its AI and a "discover" section. What update are you most interested in? Read about them on our blog: https://lnkd.in/gz6z4UnT #DigitalMarketing #AdTech #Programmatic #Netflix #GoogleAds #Meta #AI #MarketingNews

us 🤝partner events (& good food) Yesterday, our team attended the TikTok for Business Be What Happens Next event at Crystalbrook to hear more about how TikTok is shaping the future of discovery and shopping. Here's our key takeaways you should know! 👉 Users are 51% more likely to discover a brand on TikTok compared to other platforms. 👉 Including TikTok in the purchase journey leads to a 21% increase in customer spend. 👉 TikTok ANZ is prioritising TikTok Search over TikTok Shop in 2025, focusing on how users explore and find products. 👉 48% of TikTok users immediately purchased a brand or product in the past year after seeing it on TikTok And lastly, Symphony AI! A smart, creative tool that can turn images into videos, and even AI avatars that speak directly about your products 🤯 It's no secret that the future of brand discovery is creative, conversational, and powered by AI and that TikTok is leading the charge.  Ready to get your brand across TikTok? Chat with our team today 🫶 https://bit.ly/4kwnQjp

In our latest blog, our SEO Director, Liam Challoner , breaks down how AI Mode works, how it will revolutionise online shopping experiences and what steps eCommerce brands need to take to ensure their products are showing up where it matters most. From product optimisations to brand management, Liam covers the practical actions you can take today to stay ahead of the curve. Read the full blog online: https://bit.ly/3ST60eF

Last week, our team flew down to Sydney for Australia’s first Meta Festival, and what a day it was! From AI in marketing and creative strategy to the future of wearables, the day was packed with thought-provoking sessions and seriously inspiring speakers. A few of their highlights from the day were: A sneak peek at Meta’s upcoming reporting and bidding features promises exciting opportunities for creative diversification and profitability. A thought-provoking session with Benedict Evans, who asked big questions like: Is Generative AI the biggest platform shift we've ever seen? And is Generative AI the ceiling or will it eventually be replaced by something even greater? A reminder from Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi, who warned that removing human creativity from the process and over-relying on AI could mean: “You’re at risk of turning your powerful tools into brand killers.” Huge thanks to Meta for hosting such an incredible event, and to Sam Kirby for the invite (we're already looking forward to the next one! )

Big news: Alpha Digital is joining forces with XPON Technologies Group (ASX:XPN) We’re excited to announce that Alpha Digital has been acquired by our long-term partner, XPON, Australia’s leading AI-powered marketing technology group and winner of the 2024 Australian AI Award for marketing and communications. What does this mean for our clients and partners? - Access to the most advanced analytics capability of any digital agency in Australia - Award-winning AI platforms, including Wondaris, for smarter audience enrichment and activation - Unprecedented growth opportunities through new in-house AI tools and data-driven strategies Our culture, team, and commitment to excellence remain unchanged, but we now have even more tools to deliver superior results for clients. The future of digital marketing is AI-powered, and Alpha is leading the way. Let’s shape the next era of digital growth together! #AlphaDigital #XPON #AIAwards #DigitalMarketing

We're so excited to be celebrating our Digital Experience Executive, Giorgia Griffith's second work anniversary ✨ Giorgia has a passion for improving customer experiences for her clients, delving into the world of SEO and being creative across all things content.  When she's not boosting up her team with her perpetual sunshine optimism, you'll find her getting some R&R by the beach, trying out new Brisy food hotspots, or taking a scenic walk 🌊🚶♀️➡️ Here's to many more years of amazing work and adventures GG, we're so lucky to have you a part of our team 

We are so excited to be celebrating our Senior Paid Media Manager, Courtney Wilkinson's third work anniversary 🎉 Courtney thrives on the challenge of working across diverse industries and is passionate about supporting her team to develop their skills in paid media. In 2025, Courtney is most excited to renovate her apartment, travel to New York for a work trip, and spend quality time with her recently adopted ex-racing greyhound, Yoda 🐕 Thank you for another stellar year, Courtney, we are so grateful for all that you do!

We're thrilled to be celebrating our General Manager, Mark Corkran's, fourth work anniversary! 🎉 From keeping everything running smoothly to tackling challenges head-on and (of course) brightening our days with visits from his miniature poodle, Doughnut, Mark is an integral part of the Alpha Digital team. His favourite part of the job? Solving complex problems for our clients, navigating operations, and diving into all things marketing. There’s never a dull moment, and always a new puzzle to crack! Outside of the 9-to-5, you’ll find him reaching new heights bouldering, beating his running PB, reading a good sci-fi novel, or spending time with Doughnut. Thanks for all that you do, Mark, here's to another great year!