Appartement 103

Five years building. And what if the real beginning was today… In 2019, I joined the Groupe Marie Claire to take on a rather bold challenge: to create a branding and design agency within a media company. Together with their subsidiary, MCBG | Marie Claire Beauty Group, we launched VIEWS — fueled by women, triggered by beauty. Within just a few months, a dozen clients had already embarked on the adventure. Everything seemed to be on track. And then… COVID. In a single week, everything came to a sudden halt. So what to do? Give up or push forward? We chose to keep going. With the unwavering support of our shareholder, we reinvented ourselves in April 2020. We kept the flame alive, built, consolidated. Step by step, we decided to create a slightly different model: a collective of expert agencies, human in scale but with the resources of a large group. Five years later, the bet has paid off. Three agencies have joined us: DESDOIGTS - DDOI – DDOI, Appartement 103 and Intangibles Assets Design. Each with its own expertise, each with its own culture, but all driven by the same desire: to create together, to share and to give brands the very best. Today, the collective is real. An agile collective, fueled by a plurality of talents, designed to adapt and transform in step with the changes we and our clients are experiencing. What have I learned in 5 years? - That sometimes you have to lose your bearings and dive into the unknown to invent something new, - That the energy of a team is the true capital of a company: without it, nothing stands, - That the trust of clients is a fragile privilege, earned day after day and remains our most precious driver, - That the vision and consistency of a committed shareholder can turn crises into springboards, - That encounters change everything: meeting the right person at the right time can set a new course, - And that agility is not a buzzword: it is a discipline, a constant ability to transform in order to remain relevant. So thank you… - To our collaborators and their managers, for their passion, tenacity and creativity, - To our clients, for their trust, their challenges and the drive they give us to go further every day, - To our shareholder, for their vision and constant support, without which none of this would have been possible. In the end, perhaps that’s the true meaning of entrepreneurship: learning to turn uncertainty into opportunity, adversity into energy, and encounters into collective stories. And this story… is only just beginning.

Appartement 103 - Appartement 103 Creates A Premium And Radiant Visual System For Les Arrangés Divins https://lnkd.in/eZ38ynyQ . Enter WBDS Awards: https://lnkd.in/dnvqp-F Get Featured: https://lnkd.in/eFj6_sPC . Central to this new identity is an evocative sun illustration, symbolizing the divine energy that governs our seasons and inspires the careful selection of each ingredient. From the cosmos directly into each unique recipe, the sun embodies warmth, generosity, and the endless possibilities born from nature’s bounty. Each recipes is celebrated and elevated through the vibrant sun motifs and tones, radiating a generosity that energizes shared moments. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety

I’ll be attending Whisky live Paris on September 29th with Appartement 103! We’re looking forward to reconnecting with familiar faces and meeting new ones. If you’d like to explore how we can support your upcoming projects, send me a DM. We’d love to connect! 🤝🥃 #whisky #spirits #drinksindustry #tequila #rum #cognac