How do you measure the value your payments partner is delivering? Outside of "do the payments work right," the easiest benchmark comes down to *workflows* – here's how to break that down:
To scale successfully through embedded payments, you need to be able to execute the right payment at the right time, but almost everything else is requires process and action across your entire company. Orchestrating the lifecycle of a payment is a workflow, onboarding a customer is a workflow, reconciling balances in your treasury is a workflow, and so on. And these work streams affect every single team within your company, even through to finance, ops, and compliance.
Historically when you integrated with a payments gateway, your engineering team implemented the APIs, *then* also all the adjacent internal connections to the other business units. Guess what? That ends up being slow, painful, and distracts you from growing through your new payments solutions.
Platforms like Astra *integrate* those workflows for you, so each business unit can plug in and manage their scope easily, without waiting for engineering to wire up their systems and tools. If your compliance team has out of the box tooling, you're on the right track.
So, when evaluating your partner, look at what every team can automate and streamline through their offering, not just the payments execution. More integrated workflows equals more value which will enable you grow.
And if revenue growth is a priority or I just described the pain you're feeling, send me a line!