Attic Salt®’s cover photo
Attic Salt®

Attic Salt®

Design Services

Scottsdale, AZ 4,500 followers

Disruptive Branding Studio.

About us

AtticSalt is a disruptive branding studio for visionaries, challengers, and changemakers. We craft seasoned identities that help our partners challenge industry norms, tell epic stories, and spark meaningful change. We are devoted disciples of behavioral science and serial specialists in the disciplines required to develop successful brands. BRAND STRATEGY _Brand Positioning _Brand Platforms _Brand Architecture _Customer Journey BRAND LANGUAGE _Naming _Brand Story _Voice & Tone _Copy & Messaging IDENTITY DESIGN Logo Systems Visual Identity Systems Custom Fonts Illustration LAUNCH & BEYOND Web Experience Design User Interface Design Packaging & Print Motion & Animation

Website
https://atticsalt.co
Industry
Design Services
Company size
2-10 employees
Headquarters
Scottsdale, AZ
Type
Privately Held
Founded
2014
Specialties
Social Media

Locations

Employees at Attic Salt®

Updates

  • 50Pros names Attic Salt among top 10 branding agencies in 2026! —— "At 50Pros, we celebrate agencies that consistently deliver excellence — in strategy, creativity, results, and leadership. Today, we’re proud to recognize your team.   This recognition honors agencies that stand out through: - Proven expertise and innovation - Consistent client success and measurable results - Exceptional leadership and team development - Industry impact and thought leadership   Our criteria for determining awards is quantified by the 1) high caliber of the leadership team; 2) strong experience & results with past projects; and 3) ongoing probabilistic future success.   Congratulations — and thank you for setting the standard of excellence!

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  • Attic Salt® reposted this

    View profile for 🦄 Rani Sweis

    Chief Creative at Attic Salt® — Ranked #1 branding agency in Arizona. | Empowering visionaries, challengers & change makers with identities that unlock their full potential.

    Every brand touchpoint is an opportunity. An opportunity to strengthen your brand. Or a chance to dilute it. That includes your sales, onboarding/offboarding, and especially your marketing collateral — emails, socials, and your website (down to your 404 page). Yeah, most people might not see it. But if they do, you have an excellent opportunity to delight them. Make even the most challenging parts of doing business with you less painful — dare I say, delightful — and that's how your brand gains brownie points. Get enough brownie points, and that's how you build brand loyalty. Coca-Cola knows a thing or two about loyalty. Ever ask for Coke at a restaurant? To which the server sheepishly replies, "Is Pepsi okay?!?" These days, loyalty is fleeting. Brands can't afford to risk losing trust. Don't let little mistakes hold you back. How are we doing this for our clients at Attic Salt®? One example is this custom 404 page for PHXDW. Touchpoints like this show your customers that you care about their experience. Those who saw it shared it, talked about it, and felt special that we considered them in our design experience. When your brand shows up consistently everywhere, people notice. More importantly, they remember, and they share it with others. Advertising is expensive these days. Build a brand right. Get free advertising!

  • 💙

    View organization page for Tempe Tourism Office

    3,317 followers

    Last month, members of the Tempe Tourism team had the honor of attending American Marketing Association – Phoenix Chapter's Spectrum Awards ceremony. We’re thrilled to share that we brought home four awards: • Tempe Tourism Brand Refresh: Brand Collateral • Tempe Tourism Brand Refresh: Logo Design • Tempe Tourism Brand Refresh: Brand Guidelines • Arizona Marketer of the Year: Tempe Tourism Office – Cristal Rodriguez Thank you to the American Marketing Association and AMA Phoenix Chapter for recognizing the work being done in our industry, and to Attic Salt® for bringing this brand to life. #TempeTourism

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  • Congrats to our Creative Director 👏 Paying it forward to the community is rewarding on many levels.

    View profile for 🦄 Rani Sweis

    Chief Creative at Attic Salt® — Ranked #1 branding agency in Arizona. | Empowering visionaries, challengers & change makers with identities that unlock their full potential.

    Still riding this high... but wow! Last week, at the EO Accelerator Arizona EOY party — I ironically had to miss because of business things — I was named Board Member of the Year! Like, What?! Entrepreneurship is f**king hard sometimes, and this community has helped me so much. So when I was asked to join the board this year, it was a no-brainer. Just like our chosen theme, I went ALL IN to help our members get the most out of their Quarterly Learning Days. I'm blessed and lucky to have been a part of this journey!

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  • ♠️♥️♣️♦️

    View profile for 🦄 Rani Sweis

    Chief Creative at Attic Salt® — Ranked #1 branding agency in Arizona. | Empowering visionaries, challengers & change makers with identities that unlock their full potential.

    Every year Entrepreneurs' Organization chooses a theme for the year. EOA Arizona chose the theme "ALL IN" this year. As a board member, I had our team at Attic Salt® develop the brand and visual identity system to streamline our marketing efforts and inspire members to get immersed in the program. We leaned into the world of poker for verbal, visual, and behavioral inspiration. This brand was successful, but not because it is visually appealing. It’s because it helped our board deliver on our mission to help more entrepreneurs scale their business. We knew from the data that the most successful entrepreneurs were the most engaged. So how might we get more members to do the same. Enter the “ALL IN” theme and brand. More than just a cool logo ALL IN was our rallying cry. It was a reminder for members that’s success meant being fully present on learning days, being more engaged with fellow community members, and more invested in the growth of their business. It was also a daily reminder for board members to create more moments of surprise and delight to enhance the experience for everyone. The most exciting part was seeing the rest of the board own this brand and run with. So thankful to Ashley Richards for the opportunity and for the support of Paige Wolvos and Brennah Davis for implementing this so successfully across all touchpoints.

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  • Congratulations to our friends at Zanda for being named Top 50 Software in Healthcare! Knowing what we learned during our time together, this comes as no surprise!

    View organization page for Zanda Health

    6,224 followers

    Success is sweeter when it comes from real customer feedback. 🌟 That's why these G2 2025 Best Software Awards mean the world to us! Sincerest thanks to our customers, partners, and team! 🏆 Top 50 Best Software: Healthcare Products 🏆 Top 50 Best Software: Australia & New Zealand #G2 #BestSoftware2025 #Zanda #ZandaHealth

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  • Spring has sprung! No better time to tease a new project we’re working on. There’s a new experiential office space coming to Old Town Scottsdale and it’s loaded with amenities that make work feel a lot less like work — like Sprig, an botany inspired cocktail bar for all events and activities on the property’s outdoor event patio.

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