BODEN Agency

During the World Cup, the moments that matter most will be unpredictable. The brands that win will know how to move in the moment and do it with the right tone, in the right language, for the right fans. ⚽ Download BODEN Agency’s From Pitch to Podium: A Playbook for Brands to Win the FIFA World Cup 2026™, a five-step roadmap for brands to make an impact with fans from now through the final whistle. https://lnkd.in/e_cvn2qi #WeAreBODEN #WorldCup #Soccer #Futbol #Hispanic+ #SportsMarketing

The World Cup is bigger than the pitch. To win fans’ hearts, brands must engage the right voices, outside the stadiums, to drive credibility and cultural relevance. ⚽ Download BODEN Agency’s From Pitch to Podium: A Playbook for Brands to Win the FIFA World Cup 2026™, a five-step roadmap for brands to make an impact with fans from now through the final whistle: https://lnkd.in/e_cvn2qi

We’re thrilled to share that our Abuela Approved AI campaign has been featured in Ad Age’s “13 Creative Campaigns to Know About.” 🥳 In partnership with Microsoft, we launched the announcement of Copilot’s native Spanish voices Elm and Alder, a milestone that celebrates representation in tech and empowers Hispanic users to connect with AI that feels most like home. Grounded in Microsoft’s survey of millennial mamás, the campaign spoke directly to bicultural audiences who balance tradition and technology daily, with Abuela’s approval, of course. 😉 A huge thank you to our clients at Microsoft and our talented BODEN team for bringing this idea to life. Check out the feature here: https://lnkd.in/eEPUbwmx #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #AbuelaApprovedAI #MicrosoftCopilot

Breaking through the noise will be one of the biggest challenges for brands during this World Cup. The brands that stand out will have a clear, authentic story that honors the communities that built the game and connects with the joy, pride, and emotion of the tournament. ⚽Download BODEN Agency’s From Pitch to Podium: A Playbook for Brands to Win the FIFA World Cup 2026™, a five-step roadmap for brands to make an impact with fans from now through the final whistle. https://lnkd.in/e_cvn2qi #WeAreBODEN #WorldCup #Soccer #Futbol #Hispanic+ #SportsMarketing

Today at Boden’s Halloween celebration, Lauren Gongora-De Los Santos and I came as El Chavo and La Chilindrina, a tribute to El Chavo del Ocho, the beloved Mexican show that became a cultural icon with Hispanics across the world (and that got a ton of attention on SNL a few weeks go! Shoutout to Marcelo Hernández and Sarah Sherman for bringing this classic duo back!) Lauren and I, keeping it ‘business-related” titled it “60% of the U.S. Hispanic market,” 🇲🇽 a nod to the fact that Mexicans make up the majority of the 68 million Hispanics in the U.S. today. At a time when our country feels divided in so many ways, celebrating who we are, and the cultures that shape us, feels so important. Shout out to the rest of the BODEN Agency crew - we even had FEID in today. Alain Tellez #culture #Hispanic+ #independent #creativity #insight

Proud of our team for pouring so much insight and rigor into this playbook. The opportunity ahead is enormous. For brands building a Hispanic strategy, this is the moment to lock it in. And for those looking at the full soccer ecosystem - youth, MLS, women’s, global fútbol fandom - these insights go beyond 2026. Yes, the World Cup is one moment in time, but if activated with intention, its impact can fuel brand growth for years to come. Proud of our work!

The brands that dig deep into subcultures intersecting with fútbol, whether it’s fashion, gaming, music, or food, will make an impact and win during this World Cup. ⚽ Download BODEN Agency’s From Pitch to Podium: A Playbook for Brands to Win the FIFA World Cup 2026™ - Canada, Mexico and the United States, a five-step roadmap for brands to make an impact with fans from now through the final whistle: https://lnkd.in/e_cvn2qi

This fall, BODEN was proud to partner with McDonald's’s to spearhead PR efforts for the launch of the TinyTAN Happy Meal®, featuring seven lovable characters inspired by the members of BTS. The team generated nationwide excitement around the meal, which brought magical moments to the Golden Arches and fans across generations through efforts including: 🍟 Breaking through with a wide range of media across food, music, entertainment, culture and lifestyle verticals. Top outlets, including TODAY, Food Network, Parade, El Diario, AllKPop.com, Billboard and HYPEBEAST spotlighted TinyTAN’s Happy Meal takeover, underscoring its wide cultural appeal. 💜 Hosting a VIP Preview of the TinyTAN Magic Meetup in LA. In collaboration with IW Group, we transported media and influencer fans to a world of music, gaming, and Happy Meal magic at the TinyTAN Magic Meetup. 🎵 Delivering a premium mailer experience. We dropped premium musical mailers to press and creators (complete with a McDonald’s disco ball!) and an interactive TinyTAN stage that doubled as a toy carry case, which turned unboxings into mini-concert moments across social. A big kudos to the BODEN account team and McDonald’s clients that brought this campaign to life:  Lindsay Kurtz, Veronique Hutchinson, Betsy Lotspeich, Anaiyah Brewer, MBA, Amanda Gadaleta Alonso, Abril Barba-Dulzaides, Valentina Rojas, and Juanita Guzman. Together, we made PR magic happen! #TinyTANHappyMeal #HappyMeal #ClientProud #McDonalds #WeAreBODEN

A hole-in-one to kick off our work with Puttshack! ⛳️ This August, our team supported the grand opening of Puttshack Dania Beach, bringing the excitement of South Florida to life. Through local activations that brought together press, creators, and community voices, we helped drive excitement across South Florida with: 📣 52 earned media placements 👀 457M+ media and social impressions 🎟️ 55+ guests across events From a media preview and ribbon-cutting celebration to a dedicated influencer night, we’re proud to have launched this partnership on such a high note – and we’re just getting started! 🙌 Next time you’re in Dania Beach, stop by and experience it for yourself! #WeAreBODEN #Hispanic+ #MinorityOwned #Independent

For diehard soccer fans, fútbol isn’t just a sport; it’s identity, family, heritage, and pride. Only the brands that go beyond the game to create stories that resonate and ignite conversation will win this FIFA World Cup 2026™ - Canada, Mexico and the United States. ⚽ Download BODEN Agency’s From Pitch to Podium: A Playbook for Brands to Win the FIFA World Cup 2026™, a five-step roadmap for brands to make an impact with fans from now through the final whistle: https://lnkd.in/e_cvn2qi