Introducing Mr Fox Irish Whiskey.
We were approached to bring a boutique, artisan range of whiskeys to life, based on the spirit of ‘Mr. Fox’ the pseudonym Charles Stuart Parnell used to hide his illicit, now infamous, affair with Kitty O’Shea.
Blending and distilling the influences of these complex and superbly crafted liquids (and the muse that inspired them), into a disruptive new whiskey brand was an opportunity we grasped with both hands.
Developed from a collaboration between renowned whiskey connoisseur Wayne Devlin and Michelin Star restaurant owner Anthony Smith, of Mr Fox restaurant, it is easy to see how their brief asked us to push boundaries - fusing craft with artistry, history with sensory experience, and storytelling through taste. Importantly, they also wanted it to feel urban and of Dublin city and to captivate youthful audiences.
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