Branding for SecondSun by Mahmoud Rabee SecondSun is a venture capital firm investing in sustainable companies, products, and ideas—powering what’s next in green innovation. Mahmoud built a brand inspired by the movement of the sun across seasons, capturing its slower winter arc and faster summer path. This natural rhythm became the foundation for the identity system, symbolizing energy, momentum, and growth. The brand’s visual language—anchored in precise geometry, expressive motion, and a balance between minimal and bold—positions SecondSun as a trusted partner shaping a brighter, more sustainable future. #branding #branddesign #brandidentity #visualidentity #design
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