Branding Lab

Color Inspiration 001 #graphicdesign #design

A master of visual tension. That's who Armin Hofmann was. Born in Switzerland in 1920, He is recognized for his powerful minimalist work, his emphasis on the foundational elements of design, and his role in shaping design education globally. Hofmann became a teacher at the Basel School of Design by the age of 27. His students Wolfgang Weingart, April Greiman, and more carried his ideas across the world. In 1965, he wrote Graphic Design Manual, a textbook still studied today. His Basel Theater posters were masterclasses in drama: bold contrasts, grainy photography, pure type and image in perfect balance. His life's work stands as a testament to the idea that design is not just about creating beautiful things but about creating meaningful, timeless forms that resonate with both logic and emotion. #graphicdesign

Ivan Chermayeff’s vision went beyond mere visual appeal he ensured every design truly worked. Not trendy. Not flashy. Just timeless. Ivan Chermayeff was a legendary graphic designer and co-founder of the iconic design firm Chermayeff & Geismar. He created timeless logos for brands like NBC, Mobil, and PBS, shaping the visual language of modern branding. Because good design? It solves. It strips away the noise. And it speaks clearly. Most branding blends in. The best branding demands attention. If it’s not memorable… If it’s not different… Then what is it? Nothing. Source: Design Indaba - YouTube

Milton Glaser didn’t blur the line between art and design; he drew it “clearly”. “Design is not art,” he said. Design is “planning”. Measurable. Responsible. Art is metaphysical. Emotional. They touch, but they’re not the same. Glaser was the mind behind “I ♥️ NY”, the psychedelic Bob Dylan poster, and co-founder of “New York Magazine”. A cultural transmitter, not just a visual maker. To him, design came with moral weight: “Do no harm.” Not just for doctors, but for designers too. Because every mark, every message, shapes minds, shapes culture. And yet true creativity only lives where “mistakes are still possible”. Design isn’t godlike because it controls. It’s godlike because it “creates”. Source: CBS Sunday morning #graphicdesign #design #branding

Saul Bass didn’t design for approval. He designed because it mattered to him. Not to the client. Not to the budget. Not to the market. “Aesthetics are your problem and mine. Nobody else’s.” To make something beautiful? That takes time. It costs. It pushes. It pulls. But he paid the price — gladly. Because for Bass, beauty wasn’t a luxury. It was a principle. Even if no one noticed. Even if no one cared. He still made beautiful things. Because that’s what he believed in and that’s how he chose to live. Source: https://lnkd.in/dyaww5RD #graphicdesign

Massimo Vignelli didn’t believe in thousands of fonts. He believed in one. Helvetica. Neutral. Precise. Timeless. He called it ‘the most beautiful typeface ever designed.’ To him, design wasn’t about style, It was about clarity. About structure. About saying more with less. He didn’t chase trends. He chased truth. From the NYC subway to corporate giants, Vignelli used Helvetica like a scalpel. Clean. Sharp. Exact. Because when you design with purpose, you don’t need decoration. You need conviction. Source: https://lnkd.in/dG6edBvy An excerpt from Helvetica (2007) is an independent feature-length documentary film about typography and graphic design, centered on the typeface Helvetica. #graphicdesign #typography

Milton Glaser didn’t design for certainty — he designed to discover. While others repeated what worked, he leaned into what didn’t. Because real creativity isn’t safe. It’s messy. Confusing. Full of risk. “The act itself is the path to discovery,” he said. And if you’re not a little lost, you’re not doing the work. Glaser didn’t chase mastery. He chased meaning. And meaning only shows up when you step outside what you know. That’s where the good stuff lives. Not in the arrival — but the making. Source: OnCreativity YouTube #graphicdesign

Chaos or clarity? Josef Müller-Brockmann chose clarity. Born in Switzerland in 1914, he trained as a graphic designer and teacher , later becoming a pioneer of the International Typographic Style. His book Grid Systems in Graphic Design is still a bible for designers today. He gave us the grid , the invisible skeleton behind modern design. From posters in 1950s Zurich to the websites we scroll today, his system turned noise into harmony. His work reminds us: design isn’t decoration. It’s order you can feel, even if you never see it. Join The Archive, our newsletter. For designers who care. For those who want to go deeper. Beyond reels and trends. #graphicdesign

Color psychology Credit:子牧说|且曼学院 #design #designer #designthinking #graphicdesign #branding

Design Credit:子牧说|且曼学院 #design #designer #designthinking #graphicdesign #branding