BCG BrightHouse

✨ The Stories That Shape Us ✨ Last week, we had the joy of gathering for a luminary session with Colombian writer Juan Carlos Botero (author of Los Hechos Casuales) exploring how stories carry the weight (and wonder!) of our human experience. Through themes of magical realism, guilt, chance, and redemption, Juan Carlos invited us to see how language itself becomes a mirror of who we are and what we hope to become. As he shared afterward: “You never really know how these events are going to play out... But this was marvelous, and I sincerely appreciated everyone’s kind attention and the excellent questions at the end. I’m very grateful.” Thank you, Juan Carlos, for reminding us that when we tell stories, we are the ones who are transformed. Check out Los Hechos Casuales: https://lnkd.in/giavh7Ui #Storytelling #PurposeDrivenLeadership #Creativity #Inspiration #CultureOfLearning #MagicalRealism #BCGBrightHouse #IntelligenceHavingFun #LightingTheWay #FromWonderToWonder

🔑 Purpose in Action: Congratulations, Margaux Barclay & Ashley Maiola 🔑 At BCG, our Purpose, Unlocking the Potential of Those Who Advance the World, is more than a statement. It’s a steady light that guides us. Today, we celebrate two colleagues who embody that light. Congratulations to Margaux Barclay and Ashley Maiola, this year’s Key to Purpose winners for Conquering Complexity. In a world that grows more complex by the day, Margaux and Ashley demonstrate what it means to find clarity by illuminating pathways in the darkness. As part of BCG’s biannual Key to Purpose Awards, they join 112 remarkable BCG colleagues whose impact has been felt across our firm, our clients, and our communities. Please join us in celebrating Margaux, Ashley, and all our Key to Purpose honorees.

(Movie Trailer Voice) In a world where brands are rebuilding themselves for the age of intelligence, one truth is becoming impossible to ignore: personality isn’t enough anymore. Our latest BrightHouse thought piece by Paul Pierson, Sophia W., Catalina Lotero, and Anna LeBer explores The Aesthetic Shift: the growing move from static “brand personalities” to dynamic, expressive brand aesthetics that can flex, respond, and resonate in a rapidly changing world. This shift isn’t just about looking different. It’s about designing brands that feel alive! It also asks the bigger question: how do brands stay human as they scale, automate, and evolve? If your brand is wrestling with relevance, redefinition, or what it means to stand out in an era of intelligent systems, this one’s worth a read. 👉 https://lnkd.in/ec8j2Ksb #BrandStrategy #CreativeStrategy #DesignThinking #BrandAesthetics #Transformation #BCGBrightHouse #AgeOfIntelligence #BrandInnovation #MarketingLeadership #FutureOfBrand #OriginalHomeofPurpose

(Movie Trailer Voice) In a world where brands are rebuilding themselves for the age of intelligence, one truth is becoming impossible to ignore: personality isn’t enough anymore. Our latest BrightHouse thought piece by Paul Pierson, Sophia W., Catalina Lotero, and Anna LeBer explores The Aesthetic Shift: the growing move from static “brand personalities” to dynamic, expressive brand aesthetics that can flex, respond, and resonate in a rapidly changing world. This shift isn’t just about looking different. It’s about designing brands that feel alive! It also asks the bigger question: how do brands stay human as they scale, automate, and evolve? If your brand is wrestling with relevance, redefinition, or what it means to stand out in an era of intelligent systems, this one’s worth a read. 👉 https://lnkd.in/ec8j2Ksb #BrandStrategy #CreativeStrategy #DesignThinking #BrandAesthetics #Transformation #BCGBrightHouse #AgeOfIntelligence #BrandInnovation #MarketingLeadership #FutureOfBrand #OriginalHomeofPurpose

🎶 The sound of collaboration 🎶 Last week, our office was filled with live music as BCG BrightHouse Luminary Fellow and cellist Okorie Johnson Johnson joined us to explore the power of collaboration through interactive, music-making experiences. The session brought Thinkers together through sound, connection, and creativity: helping Okorie prepare for an upcoming engagement with a BCG BrightHouse client. We’re always inspired when Okorie brings his artistry into our House, and grateful for every collaboration that reminds us what’s possible when we play in harmony. #BCGBrightHouse #LuminaryFellow #OkorieJohnson #CreativeStrategy #Collaboration #PurposeDriven #HumanCentered #CreativityInBusiness #Thinkers #workshops #CreativeWorkshops #InspiringWorkshops #CognitiveDiversity #CognitivePotential #MusicAndMeaning #Culture #Inspiration #HarmonyAtWork #OriginalHomeOfPurpose Images by David Bunzey

A name is the first word in a brand's story, and often, the one that lasts the longest. 📝 At BCG BrightHouse, we believe great names are born from a rare blend of instinct, insight, and intention. Our latest piece from Paul Pierson, Cally Bybee and Red Cullers unpacks how we craft names that don’t just stand out but stand for something deeper. Read more about how we illuminate identity through the art and science of naming, and learn about our three naming approaches: 👉 https://lnkd.in/eR4vdk_5 #naming #branding #BrandStrategy #PurposeDrivenBranding #NamingStrategy #CreativeStrategy #BrandIdentity #DesignThinking #PurposeAndBranding #LeadershipThroughCreativity #OriginalHomeofPurpose

✨ Lighting the Way Toward Higher Ground At BCG BrightHouse, we love supporting our luminaries as they continue to shine light into the world, and our ESG Luminary Fellow Alison Taylor is doing just that. Her new project, Higher Ground, has officially launched on Substack. It's a space for real conversations about risk, responsibility, and ethics. In an age when these topics feel more urgent than ever, Alison is building a community that refuses to see them in siloes. It’s a thoughtful, opinionated, and deeply human place for people who care about doing what’s right, not just what’s easy. ➡️ Subscribe and join the conversation here: https://lnkd.in/eimXyiTk #Purpose #Ethics #Leadership #HigherGround #BrightHouseLuminary #DiscoverTrueLight #ESG #Sustainability

In a world where change is constant, ownership is the anchor. ⚓ Read our latest paper on the power of family business: “Think Like an Owner, Part II: Cultivating an Ownership Mindset at Scale” by Cara Castellana Kreisman, Jackie Lawyer and our Family Business Luminary Fellow Josip Kotlar. It explores how leaders can inspire every employee to take responsibility for the company’s purpose and performance, not just their own role. From structures to stories, we uncover what it takes to make ownership not just a behavior, but a culture with staying power. ⏳ 📖 Read the full piece here: https://lnkd.in/d86ycz9F #PurposeDrivenLeadership #OrganizationalCulture #OwnershipMindset #LeadershipDevelopment #FamilyBusiness #OriginalHomeofPurpose

This week, our Atlanta office gathered to celebrate Diwali, the Festival of Light — a time that honors the triumph of good over evil, and light over darkness. We shared homemade chai, learned the meaning behind Rangoli art, and listened as Himasutha R. shared stories from her childhood — how she and her friends would create vibrant Rangoli designs to welcome light and good fortune into their homes. It was a reminder that purpose shines brightest through connection, tradition, and the beauty of shared experience. Special thanks to Andrew Glafcke for sparking the idea, Paa Coss for coordinating, and Hima for sharing her stories — and her light — with all of us. ✨

We’re proud to have partnered with La Provence, Google, Mistral AI, Kyutai, and BCG to help reimagine how people engage with news: creating La Provence Audio, a first-of-its-kind, AI-powered audio experience for the French media landscape. This innovation brings written stories to life, transforming readers into listeners, and turning daily news into an immersive, human experience. Because at BCG BrightHouse, we believe purpose and technology can harmonize to make information more accessible, inclusive, and alive. #DiscoverTrueLight #PurposeAndBranding #CreativityAndAI #Innovation #MediaTransformation #BCGBrightHouse #AIForGood #LaProvence #BCG #TechnologyWithPurpose #DesignThinking #OriginalHomeofPurpose