We’re a close-knit, multi-disciplinary team of creative strategists and designers with over 100 years combined experience. Our award-winning team prides itself on building brand devotion through design that is meaningful, memorable and above all effective.
We always start with a fresh perspective and an intense process of creative play: we take time as a collective to explore and extrapolate in every direction until we get to one, two or even a few brilliant ideas we can really get our teeth into.
We call these ‘ideas with bite’ because they are never about mere aesthetics, they deliver something MORE; capable of gaining people’s imagination, excitement and trust – to build a deeper, lasting connection.
Crammed with character! 🦛🦒 🦍
The founders of The Cornish Jar, don’t do ‘normal’ and believe life’s too short for predicable. Every jar in their collection is a rebellion against bland; packed with BIG flavour from bold, unexpected ingredient combinations. They needed an identity to match, packing a punch in a traditional and tired market.
We created a playfully bold brand, bursting with colour and larger-than-life characters joyfully squeezing themselves into everything from paddling pools to telephone boxes – much like the flavours crammed into every jar. Because food most definitely can be all about flavour AND fun!
Great working with the talented Aryn Landes for the illustrations.
🍍 Dive in to our case-study here: https://lnkd.in/dFi6iggV#jam#chutney#preserves#packaging#design#branding#brandidentity#graphicdesign#designagency#newbrand
Crammed in with character! 🌈🍓
We’ve been busy shooting our bursting-with-colour identity and packaging for The Cornish Jar complete with cheeky critters squeezing themselves onto everything from paddling pools to telephone boxes!
It’s bold bright and as joyful as the products inside. Here’s a little Friday sneak peek before the full case study drops soon – because who doesn’t need a splash of colour (and a squeeze of fun) to start the weekend?
#newbrand#branding#packaging#sneakpeak#brandrefresh#branding#brandidentity
Good things are on the horizon... 🌅
Back in 2011, we partnered with Sharp's Brewery to help unlock its untapped potential. Known for Doom Bar and a heritage look, the brand needed to connect with a younger audience while staying true to its Cornish roots. Step by step, we repositioned Sharp’s – bringing its coastal energy, contemporary brewing, and youthful spirit to the fore.
Fast forward to 2025, and the evolution continues. A refreshed, vibrant identity inspired by Cornwall’s natural elements is helping Sharp’s stand out from the crowd and stand together as a united Masterbrand. The new look energises every touchpoint, making it easier for customers to serve and for drinkers to discover more of what Sharp’s has to offer.
🌊 Biggest shoutout to the entire team at Sharp's: James Nicholls, Nick White, Lisa Piechowicz, Alex Crawford!
🍻 The new wave can be found here: https://lnkd.in/dCkwc5PX#sharpsbrewingco#brandrefresh#branding#brandidentity#brewery#beer#doombar#offshore#atlantic#cornwall#sharps#graphicdesign#packagingdesign#design#creativeinspiration
WTF is VBI?” A fair reaction in a world already overflowing with marketing acronyms and trumpery (worthless nonsense).
Conceding there’s some merit in reduction let’s leave the visual, call it brand design and spare the bullshit.
Unlike the acronym, brand design is essential tool in the box of any marketeer, especially those with tighter BTL focus and budget as companies scramble to the challenges of the very different current form of economic and geopolitical trumpery..
Packaging design isn’t decoration, it’s a powerhouse essential marketing tactic.
Driving loyalty from existing consumers, shelf (or bar) appeal to recruit new, provoking all to buy more, more often and pay more or ideally all three to deliver the golden eggs of growth.
No pressure then.
With that in mind, I’m proud to share the latest evolution of Sharp’s brand and packaging design.
The challenge:
“Reassert our authentic millennial, coastal origin, shed misconceptions Sharp's Brewery is 150 years old and make Doom Bar feel more inclusive and distinctive”
Enter Buddy Creative. A class act. With drinks creds across the likes of Southwestern Distillery (Tarquin’s Gin, Twin Fin Rum, Connie Glaze Vodka, Tinner Bros Whisky), CORNISH ORCHARDS, Madri Exceptionale and Jonny Walker they bring not just experience but talent, passion and collaboration, a rare combo.
Collaboration, I’m a huge fan!
The deep level of mutual understanding and trust developed with Buddy in just over a decade could be held up as an exemplar in any relationship counselling.
Collaboration, that’s where the magic happens…
When trust and understanding prevail, FLOW kicks in — it,s positivity unlocks value beyond the brief, eliminating wasted hours, enhancing quality and bringing joy to the process.
It’s not all rainbows and unicorns though. There are the inevitable challenges— but when you’re in it together, you tackle them head-on, holding each other to account.
The results? Our research says we’ve nailed it — with both loyal fans and new recruits.
I’d love to know what do you think?
Hit it: https://lnkd.in/ejvYgQ-r
Huge thanks to the legends who made it happen:
Mark Girvan, David Jones, the whole team at Buddy Creative, Lisa Piechowicz and Andy Burke and the project team for delivering the most complex project, special shout to Nick White for his pioneering thinking and to Ed BedingtonThe Morning Advertiser for the coverage.